27 Mar 2014

While Accepting the Ivany Report Conclusion Related to Impending Economic Decline, Nova Scotians are Divided on Recommendations to Improve the Provincial Economy

HALIFAX:  Nova Scotians recognize that the province is on the brink of long-term decline but offer mixed opinions on how best to improve the economy, according to the most recent survey conducted by Corporate Research Associates Inc.  Residents were asked their level of agreement with a recent statement from Ray Ivany, the Chair of the Commission on Building our New Economy, indicating that Nova Scotia is on the brink of long-term decline brought on by its shrinking population and prolonged economic under-performance. Seven in ten (71%) residents agree with this assessment of the provincial economy, while one-quarter (25%) disagree, and four percent either don’t know or do not offer an opinion.

In addition, Nova Scotians were asked to rate the importance of a number of recommendations highlighted in the report, using a ten-point scale, where ‘1’ is not at all important and ‘10’ is critically important. Increasing new business start-ups is considered most important (mean of 7.9), followed by changing the attitudes of Nova Scotians to focus on common provincial goals (mean 7.2). There is less importance placed on decreasing reliance on government (mean 6.2), or increasing immigration (mean 5.2).

“While Nova Scotians appear to recognize the significant economic challenges faced by the province, they are not yet as accepting of the needed changes identified by the Ivany Report,” according to Don Mills, Chairman and CEO of Corporate Research Associates. “These results confirm previous research that indicates Nova Scotians are not yet welcoming to immigrants and they continue to rely heavily on government.”

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly survey of Atlantic Canadians, and are based on a telephone sample of 400 adult Nova Scotians, conducted from February 13 to February 27, 2014, with overall results accurate to within ± 4.9 percentage points, 95 out of 100 times.

For more information, please contact:
Don Mills, Chairman and CEO at (902) 493-3838
Margaret Brigley, President and COO at (902) 493-3830

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CRA Corporate Research Associates