21 Jun 2018

Vast majority of PEI residents hold positive opinions on Island quality of life

  • Nine in ten Prince Edward Island residents believe the overall quality of life in their city, town, village, or community is excellent or good, with only one in ten indicating that it is only fair or poor
  • PEI residents’ views on quality of life have improved since 2015
  • Positive opinions on quality of life are more likely among those with higher household incomes
  • Based on previous research, the likelihood of positive opinions on quality of life is higher in PEI than elsewhere in Atlantic Canada

HALIFAX, NS June 21, 2018: The vast majority of Prince Edward Island residents hold positive opinions on the quality of life in their city, town, village, or community, according to the most recent survey conducted by Corporate Research Associates Inc.

Specifically, thinking of their city, town, village, or community, nine in ten (90%, up from 75% in August 2015) Islanders believe the overall quality of life is excellent or good, while one in ten (10%, down from 25% in August 2015) of residents indicate that their overall quality of life is only fair or poor. Across the population, the likelihood of positive opinions on quality of life increases with household income. Based on previous research, positive quality of life assessments are more likely in Prince Edward Island than in Nova Scotia (73% in November 2017), New Brunswick (79% in August 2017), and Newfoundland and Labrador (76% in November 2017).

“Clearly, Islanders believe the quality of life in PEI is highly favourable,” said Don Mills, Chairman and CEO of Corporate Research Associates. “This finding should be used to attract more people to the Island, and help continue to grow the population, which has been benefitting economically from such growth.”

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly telephone survey of Atlantic Canadians, and are based on a telephone sample of 300 adult Prince Edward Islanders, conducted from May 2 to 15, 2018, with overall results accurate to within ± 4.9 percentage points, 95 out of 100 times.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

View Press Release Here


CRA