15 Jun 2017

Strong consensus in Atlantic Canada regarding core Canadian values

HALIFAX, NS June 15, 2017: Three months after discovering that two-thirds of Atlantic Canadians support the Federal government screening potential immigrants for Canadian values before allowing them into the country, Corporate Research Associates Inc. conducted further research with the general public to identify which core values Atlantic Canadians agree are most representative of the Canadian identity.

A strong majority of Atlantic Canadians either completely or mostly agree that each of the nine values measured in this study, including freedom of speech, respect for those with disabilities, freedom of religion, gender equality, respect for cultural differences, democracy, freedom of assembly or association, support for those economically disadvantaged, and bilingualism, are core Canadian values.

In terms of ‘complete’ agreement, which is the strongest opinion on the subject, respect for those with disabilities (69%) and freedom of speech (63%) are the highest ranked core values representing the identity of Canadians. While there is a high degree of agreement that bilingualism is a core Canadian value, it is the lowest ranked of the nine values evaluated in terms of ‘complete’ agreement (31%).

“The list may not be complete, but these nine values are a good basis for defining the identity of Canadians,” said Don Mills, Chairman and CEO of Corporate Research Associates. “Perhaps this research will lead to further discussion of the values used to define Canadians.”

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly telephone survey of Atlantic Canadians, and are based on a telephone sample of 1,511 adult Atlantic Canadians, conducted from May 4 to June 1, 2017, with overall results accurate to within ± 2.5 percentage points, 95 out of 100 times.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.


For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

View Press Release Here

Amanda Bates