17 Feb 2012

Savage Increasingly Preferred As Next Mayor of Halifax Regional Municipality

HALIFAX: After months of speculation, former Liberal MP from Dartmouth, Mike Savage, recently announced he will run for mayor in the upcoming municipal election this fall. Savage is the preferred candidate by more than a two-to-one margin over incumbent Mayor Peter Kelly, according to the most recent survey conducted by Corporate Research Associates Inc. Currently, Savage garners support from just over one-half (53%) of decided voters, while current mayor Peter Kelly has support from one-quarter (25%) of HRM residents. Other candidates follow distantly, with Tom Martin garnering support from nine percent and Fred Connors with eight percent, while Matthew Worona is preferred by five percent. Meanwhile, one-quarter of the population are currently undecided or prefer none of these declared candidates. Savage’s support has increased sharply in the past three months as support for Kelly has fallen by a similar percentage.

Support for Savage is high across all HRM communities, especially the former City of Dartmouth, while support for Kelly is consistent across HRM. Preference for Martin is highest in the Bedford/Sackville area, while support for Connors and Worona is highest in the former City of Halifax. Support for Savage is highest among all age groups and increases with both income and education.

These results are part of the CRA Halifax Urban Report, an independent survey of Halifax Regional Municipality residents. The results are based on a sample of 400 adult residents, conducted from February 6 to February 16, 2012, with results accurate to within +4.9 percentage points, 95 out of 100 times.

For more information, please contact: Don Mills, President and CEO at (902) 493-3838.

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CRA