13 Sep 2018

Perceptions of NB political parties best suited to address key policy issues shift slightly midway through election campaign

  • The Liberal Party continues to be identified as the party that would do the best job in terms of improving the quality of education and health care
  • The PC Party has emerged as the leader with regards to being the party that would do the best job developing New Brunswick’s natural resources
  • The Liberals and the PCs are now equally as likely to be named the best party for growing the economy
  • The Green Party maintains its lead as most likely to do the best job in terms of protecting the environment

HALIFAX, NS September 13, 2018: Midway through the New Brunswick election campaign, opinions on which political party would do the best job in terms of important policy issues have shifted slightly, as compared to pre-campaign results, according to the most recent survey conducted by Corporate Research Associates Inc.

The Liberals (36%, compared with 31% of residents prior to the 2018 election campaign) remain more likely than the PCs (21%, compared with 20%) to be chosen as the party that would do the best job improving the quality of public education. Meanwhile, the PCs (32%, up from 25%) are now more likely to be chosen than the Liberals (23%, compared with 21%) in terms of being the best party to develop the province’s natural resources. The Liberals (29% compared with 27%) remain more likely than the PCs (23%, compared with 20%) to be named as the best party for improving health care. With regards to being the best party for growing the economy, the PCs (30%, compared with 25%) and the Liberals (30%, compared with 29%) are on par. In terms of protecting the environment, the Green Party (39%, compared with 34%) continues to be named more often than Liberal Party (20%, unchanged), the PCs (14%, compared with 12%), and all others as the party that would do the best job in this regard.

A notable minority of residents continue to be undecided or do not have a definite opinion on each issue.

“Increasingly, the Liberals are seen as the party best suited to deal with the quality of education issue, while the PCs are increasingly seen as the best party to deal with the development of natural resources,” said Don Mills, Chairman and CEO of Corporate Research Associates. “On the important issue of growing the economy, the two lead parties are now perceived as being equally as capable.”

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly telephone survey of Atlantic Canadians, and are based on a telephone sample of 405 adult New Brunswickers, conducted from August 27 to September 9, 2018, with overall results accurate to within ± 4.9 percentage points, 95 out of 100 times.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. Follow us on Twitter @CRAInsight.


For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

View Press Release Here

Amanda Bates