16 May 2014

No Major Change in Consumer Confidence Evident in Region’s Largest Cities

Halifax: Consumer confidence shows consistency over the last year although some changes are noted, according to the most recent Urban Report Survey conducted by Corporate Research Associates Inc (CRA). This quarter, both Moncton (101.8, down from 102.4 in February 2014) and Halifax (98.4, down from 102.1) experienced a slight decline in confidence, while confidence in Fredericton (101.3, up from 97.2) and Saint John (98.0, up from 95.4) experienced a small increase.

“Consumer confidence is somewhat variable in the four largest cities in the Maritimes,” said Don Mills, Chairman and CEO of Corporate Research Associates, Inc. “Consumer confidence appears to be moving mostly sideways with no major differences evident in any city.”

These results are part of the CRA Urban Report, an independent telephone survey of Halifax CMA, Saint John CMA, Moncton CMA, and Fredericton CA residents. The results are based on an adult sample of 400 Halifax CMA, 400 Saint John CMA, 401 Moncton CMA, and 403 Fredericton CA residents, conducted from April 24 to May 7, 2014, with overall results for each accurate to within ±4.9 percentage points, 95 out of 100 times.

For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838 or
Margaret Brigley, President and COO at (902) 493-3830.

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CRA Corporate Research Associates