27 Mar 2018

Near majority of New Brunswickers report experiencing bullying in their lifetime

  • Overall, just under one-half of New Brunswick residents have experienced bullying, with two in ten residents having been bullied within the last five years, and one-quarter having experienced such an incident five years ago or more
  • The likelihood of experiencing bullying in New Brunswick is similar to that of Newfoundland and Labrador, but is slightly lower than that of the other Atlantic Canadian provinces
  • Across the New Brunswick population, the likelihood of having most recently experienced bullying within the last five years is higher among women, and younger residents

HALIFAX, NS March 27, 2018: Just under one-half of New Brunswick residents report having experienced bullying in their lifetime, according to the most recent survey conducted by Corporate Research Associates Inc.

To better understand the prevalence in New Brunswick, residents were asked when, if at all, they last experienced bullying. Overall, just under one-half (45%) of New Brunswickers report having been bullied, with two in ten (20%) having most recently experienced bullying within the last five years, and one-quarter (25%) of residents having most recently experienced such an incident five years ago or more. Meanwhile, just over one-half (53%) of residents have never been bullied.

Across Atlantic Canada, the likelihood of experiencing bullying in New Brunswick is similar to that of Newfoundland and Labrador (47%), but is slightly lower than that of Nova Scotia (58%), and Prince Edward Island (55%). Across the population of New Brunswick, women, and younger residents are more likely to have most recently experienced bullying within the last five years.

“It is perhaps not unexpected that so many adults across the region have been bullied at one time or another,” said Don Mills, Chairman and CEO of Corporate Research Associates. “What is surprising is the higher incidence bullying experienced by younger adults relative to their older counterparts.”

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly telephone survey of Atlantic Canadians, and are based on a telephone sample of 384 adult New Brunswickers, conducted from February 1 to 25, 2018, with overall results accurate to within ± 5.0 percentage points, 95 out of 100 times.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

View Press Release Here


CRA