05 Jan 2017

Montreal Canadiens most supported NHL team in Atlantic Canada, followed closely by the Toronto Maple Leafs

  • One-quarter of Atlantic Canadians support the Montreal Canadiens, while two in ten prefer the Toronto Maple Leafs
  • Nearly two in ten Atlantic Canadians either do not watch or follow hockey, or do not have a favourite NHL team

HALIFAX, NS January 5, 2017: Among all thirty NHL hockey teams, support in Atlantic Canada is highest for the Montreal Canadiens and the Toronto Maple Leafs, according to the most recent survey conducted by Corporate Research Associates Inc.

Specifically, one-quarter (26%) of Atlantic Canadians identify the Montreal Canadiens as their favourite NHL team, while two in ten (20%) indicate the Toronto Maple Leafs. Meanwhile, nearly two in ten Atlantic Canadians either do not watch or follow hockey, or do not have a favourite NHL team (17% each, respectively). Finally, two percent do not offer an opinion on the matter. Other NHL teams reported as favourites by Atlantic Canadians include the Boston Bruins (5%) and the Pittsburgh Penguins (4%). All other NHL teams are supported by one percent of residents or fewer.

Across the region, preference for the Montreal Canadiens is driven by higher support from residents in New Brunswick, compared with the rest of Atlantic Canada. In addition, women are more likely than men to not watch or follow hockey.

“The rivalry between the Montreal Canadiens and the Toronto Maple Leafs is alive and well in Atlantic Canada,” said Don Mills, Chairman and CEO of Corporate Research Associates. “Only in New Brunswick is there a clear preference for one team over the other.”

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly telephone survey of Atlantic Canadians, and are based on a telephone sample of 1503 adult Atlantic Canadians, conducted from November 10 to December 1, 2016, with overall results accurate to within ± 2.5 percentage points, 95 out of 100 times.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.


For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

View Press Release Here

Amanda Bates