11 May 2016

Moncton consumer confidence rebounds after sharp decline last quarter

• Consumer confidence in Moncton rebounds this quarter after a sharp decline last quarter.
• Satisfaction with the performance of Council under Mayor LeBlanc’s leadership is relative high and stable this quarter despite the Mayor’s decision to not reoffer.

HALIFAX, NS May 11, 2016: Moncton consumer confidence rebounds, according to the most recent Urban Report Survey conducted by Corporate Research Associates Inc. (CRA). Specifically, Moncton consumer confidence rests at 100.4 (up from 88.3 three months ago).
In addition, satisfaction with the performance of Moncton Council remains relatively high during its final quarter under the leadership of Mayor George LeBlanc, who did not reoffer for a third term in the recent municipal election. Specifically, six in ten (67%, compared with 61% three months ago) Moncton residents are satisfied with the performance of the Council under Mayor LeBlanc’s leadership.
CRA will assess residents’ satisfaction with the performance of the newly elected Moncton Council under the leadership of mayor-elect Dawn Arnold in July 2016.
These results are part of the CRA Urban Report, an independent telephone survey of adult residents and consists of 400 Halifax CMA, 400 Saint John CMA, 400 Moncton CMA, and 400 Fredericton CA residents, conducted from April 19 to May 5, 2016, with overall results for each accurate to within ±4.9 percentage points, 95 out of 100 times. The survey results for government satisfaction are based on 400 Halifax CMA residents (±4.9 percentage points, 95% confidence level), 212 City of Saint John residents (±6.7 percentage points), 205 City of Moncton residents (±6.8 percentage points), and 284 City of Fredericton residents (±5.8 percentage points).
Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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For more information, please contact:
Don Mills, Chairman and CEO at (902) 493-3838
Margaret Brigley, CRA President and COO at (902) 493-3830

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Amanda Bates