16 Mar 2006

Majority of Nova Scotians Continue to Favour Sunday Shopping

HALIFAX: The majority of Nova Scotians remain in favour of allowing year-round Sunday shopping in the province, according to the most recent survey conducted by Corporate Research Associates Inc. Six in ten (58%, compared with 56% in August 2004) of those surveyed indicate there should be Sunday shopping in retail businesses not now permitted to be open on Sunday, while close to four in ten (36%, compared with 38%) are opposed to Sunday shopping.  The majority of residents in each region of the province are in favour of Sunday shopping, with the strongest support observed in the Halifax Regional Municipality (HRM).

“Despite the outcome of the plebiscite on Sunday shopping, a strong majority of Nova Scotians remain in favour of allowing retail businesses to be open on Sundays within the limits identified in the 2004 plebiscite question,” according Don Mills, President and CEO of Corporate Research Associates Inc.  “The ambiguous nature of the plebiscite questions and the tactic of attaching the questions to municipal elections with traditionally low voter turnout clearly favoured the government position on Sunday shopping at the time.”

These results are part of the CRA Atlantic Quarterly, an independent, quarterly survey of Atlantic Canadians, and are based on a sample of 400 Nova Scotians conducted from February 17 to March 2, 2006, with results accurate to within ±4.9 percentage points, 95 out of 100 times.

For more information, please contact: Don Mills, President and CEO at (902) 421-1336.

CRA Atlantic Quarterly – Winter 2006

Sample:  400 Nova Scotians (18 years plus)
Field Dates:  February 17 to March 2, 2006
Margin of Sampling Error: ±4.9 percentage points (95% confidence level)

The plebiscite on Sunday shopping provided the option for it to be from 1:00 to 6:00p.m. excluding New Year’s Day, Easter Sunday, Remembrance Day, Christmas Day, and Boxing Day.  All things considered, should there be Sunday shopping in retail businesses not now permitted to be open on Sunday?

Nova ScotiaHRMRest of MainlandCape Breton
Aug

2004*

Feb

2006

Aug

2004

Feb

2006

Aug

2004

Feb

2006

Aug

2004

Feb

2006

Yes56%58%61%66%55%52%48%53%
No38%36%34%27%38%42%48%40%
Depends/Retailer’s choice/Other5%3%5%3%5%4%2%2%
Don’t know/No answer2%3%1%4%2%2%3%5%

*Note:  The question asked in August 2004 read as follows: Please note that if there is to be Sunday shopping it would only be from 1:00 to 6:00p.m. and it would not be on New Year’s Day, Easter Sunday, Remembrance Day, Christmas Day, or Boxing Day.  Should there be Sunday shopping in retail businesses not now permitted to be open on Sunday?


CRA