21 Aug 2013

Majority of HRM Residents Support a CFL Team in Halifax

HALIFAX:  Residents living within the Halifax Regional Municipality support having a Canadian Football League (CFL) team in Halifax, according to the most recent Urban Report survey from Corporate Research Associates, Inc.  Specifically, two-thirds (65%) of HRM residents support a CFL team in the city, while two in ten (21%) oppose and 14 percent are unsure.

Residents in Dartmouth are more likely to support the addition of a CFL team in Halifax compared with other areas of HRM, while residents of Bedford and Sackville are least likely to support such an addition.

 “Given the recent discussions regarding a new stadium and a possible CFL team for Halifax, it is perhaps encouraging that a clear majority of citizens in Halifax support such a team,” according to Don Mills, Chairman and CEO of Corporate Research Associates Inc. “This supports previous CRA research suggesting that there is market support for a CFL team based on intended purchase intentions to buy tickets for season games.”

These results are part of the CRA Halifax Urban Report, an independent survey of Halifax Regional Municipality residents. The overall results are based on a sample of 405 adult residents, conducted from July 24 to August 4, 2013, with results accurate to within +4.9 percentage points, 95 out of 100 times.

For more information, please contact:
Don Mills, Chairman and CEO at (902) 493-3838
Margaret Brigley, President and COO at (902) 493-3830

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CRA Corporate Research Associates