23 May 2017

Majority of Halifax residents disagree with the removal of Edward Cornwallis’ name from public infrastructure

HALIFAX, NS May 23, 2017:  Amid the recent debate regarding how Halifax honours its founder Edward Cornwallis, a majority of Halifax residents disagree that his name should be removed from public infrastructure in the city, according to the most recent survey conducted by Corporate Research Associates Inc.

Specifically, six in ten (58%) residents in the Halifax Census Metropolitan Area (CMA) disagree that Edward Cornwallis’ name should be removed from public infrastructure, such as parks, buildings, and street signs. Meanwhile, three in ten (31%) agree that the name should be removed, four percent neither agree nor disagree, and seven percent do not know or do not offer an opinion on the matter. Of note, men and older residents are more likely than women and younger residents to disagree that Edward Cornwallis’ name should be removed from public infrastructure.

“As is often the case, the opinion of the silent majority is counter to that presented in public discourse about an issue,” said Don Mills, Chairman and CEO of Corporate Research Associates Inc. “In this case, by nearly a two-to-one margin, the majority of residents do not support removing Edward Cornwallis’ name from public infrastructure.”

These results are part of the CRA Urban Report, an independent telephone survey of 400 Halifax (Census Metropolitan Area [CMA]) adult residents, 18 years of age or older, conducted from April 20 to May 6, 2017. Overall results are accurate to within ±4.9 percentage points, 95 out of 100 times.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.


For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

View Press Release Here

Amanda Bates