22 Mar 2018

Incidence of racial discrimination in line with proportion of visible minorities in NL

  • Overall, one in eight Newfoundland and Labrador residents have experienced racial discrimination, with one in ten residents having been racially discriminated against within the last five years, and four percent having experienced such an incident five years ago or more
  • The likelihood of experiencing racial discrimination in Newfoundland and Labrador is similar to that of New Brunswick, and Prince Edward Island, but is slightly lower than that of Nova Scotia
  • Across the Newfoundland and Labrador population, the likelihood of having most recently experienced racial discrimination within the last five years is elevated among residents under 35 years of age

HALIFAX, NS March 22, 2018: One in eight Newfoundland and Labrador residents report having experienced racial discrimination in their lifetime, according to the most recent survey conducted by Corporate Research Associates Inc.

To better understand the prevalence in Newfoundland and Labrador, residents were asked when, if at all, they last experienced racial discrimination. Overall, one in eight (13%) Newfoundland and Labrador residents indicate that they have been racially discriminated against, with one in ten (9%) having most recently experienced racial discrimination within the last five years, and four percent having most recently experienced such an incident five years ago or more. Meanwhile, nearly nine in ten (86%) residents have never been racially discriminated against.

Across Atlantic Canada, the likelihood of experiencing racial discrimination in Newfoundland and Labrador is similar to that of New Brunswick (16%), and Prince Edward Island (12%), but is lower than that of Nova Scotia (22%). Across the population of Newfoundland and Labrador, residents under 35 years of age are more likely than their older counterparts to have most recently experienced racial discrimination within the last five years.

“While on the surface, the percentage of those who have experienced racial discrimination appears low, it must be remembered that the percentage of visible minorities in Newfoundland and Labrador is also low,” said Don Mills, Chairman and CEO of Corporate Research Associates. “The results suggest, most, if not all, of those in visible minorities have faced some form of racial discrimination in the past.”

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly telephone survey of Atlantic Canadians, and are based on a telephone sample of 401 adult Newfoundland and Labrador residents, conducted from February 5 to 28, 2018, with overall results accurate to within ± 5.0 percentage points, 95 out of 100 times.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

View Press Release Here


CRA