22 Mar 2018

Incidence of racial discrimination in line with proportion of visible minorities in NB

  • Overall, one in six New Brunswick residents have experienced racial discrimination, with nearly one in ten residents having been racially discriminated against within the last five years, and a similar number having experienced such an incident five years ago or more
  • The likelihood of experiencing racial discrimination in New Brunswick is similar to that of Newfoundland and Labrador, and Prince Edward Island, but is slightly lower than that of Nova Scotia
  • Across New Brunswick, the likelihood of having experienced racial discrimination is elevated among residents living outside the Moncton area

HALIFAX, NS March 22, 2018: One in six New Brunswick residents report having experienced racial discrimination in their lifetime, according to the most recent survey conducted by Corporate Research Associates Inc.

To better understand its prevalence in New Brunswick, residents were asked when, if at all, they last experienced racial discrimination. Overall, one in six (16%) New Brunswickers indicate that they have been racially discriminated against, with nearly one in ten (8%) having most recently experienced racial discrimination within the last five years, and a similar number (8%) having most recently experienced such an incident five years ago or more. Meanwhile, just over eight in ten (84%) residents have never been racially discriminated against.

Across Atlantic Canada, the likelihood of experiencing racial discrimination in New Brunswick is similar to that of Newfoundland and Labrador (13%), and Prince Edward Island (12%), but is lower than that of Nova Scotia (22%). Across the province of New Brunswick, residents outside the Moncton area are more likely to have experienced racial discrimination in their lifetime.

“While on the surface, the percentage of those who have experienced racial discrimination appears low, it must be remembered that the percentage of visible minorities in New Brunswick is also low,” said Don Mills, Chairman and CEO of Corporate Research Associates. “The results suggest, most, if not all, of those in visible minorities have faced some form of racial discrimination in the past.”

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly telephone survey of Atlantic Canadians, and are based on a telephone sample of 384 adult New Brunswickers, conducted from February 1 to 25, 2018, with overall results accurate to within ± 5.0 percentage points, 95 out of 100 times.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

View Press Release Here


CRA