05 Jun 2018

Following leadership change, PC Party takes lead as most preferred political party in NL

  • The NL PC Party becomes the most preferred political party in terms of decided voter support, surpassing the governing Liberal Party
  • A majority of residents continue to be dissatisfied with the performance of the Liberal government this quarter
  • Newly-elected PC Party leader Ches Crosbie becomes the most preferred leader in the province this quarter, surpassing Premier Dwight Ball of the Liberal Party

HALIFAX, NS June 5, 2018: The Progressive Conservative Party has become the most preferred political party in Newfoundland and Labrador, according to the most recent survey conducted by Corporate Research Associates Inc. This result can be accredited to a downward trend in preference for the governing Liberal Party over the last six months, combined with an increase in support for the PC Party since last quarter. Specifically, just under four in ten decided voters back the governing Newfoundland and Labrador Liberal Party (36%, compared with 41% in February 2018, and down from 44% in November 2017), while four in ten support the Progressive Conservative Party (42%, up from 33%), and two in ten prefer the New Democratic Party (22%, compared with 24%).

Three in ten residents are undecided (29%, compared with 25%), while four percent either support none of these parties or do not plan to vote (down from 9%), and two percent refuse to state a preference (compared with 1%).

Satisfaction with the performance of the Liberal government is consistent with recent findings. Specifically, four in ten residents (38%, compared with 35% three months ago) are satisfied, while just under six in ten (56%, compared with 61%) continue to be dissatisfied. Seven percent of residents do not offer a definite opinion on the matter (compared with 5%).

With regards to leader preference, support for Premier Dwight Ball is stable and currently stands at 27 percent (compared with 28% in February 2018). Meanwhile, newly-elected leader of the PC Party, Ches Crosbie, becomes the most preferred leader in Newfoundland and Labrador, as one-third of residents express support (34%, up from 27% for Paul Davis three months ago). Preference for NDP leader Gerry Rogers is consistent with that of interim leader Lorraine Michael last quarter and currently rests at 19 percent (compared with 23% for interim leader Lorraine Michael). Meanwhile, six percent prefer none of these leaders (down from 11%), and one in seven residents have no definite opinion at this time (14%, compared with 11%).

These results are part of the CRA Atlantic Quarterly®, an independent telephone survey of Atlantic Canadians, and are based on a sample of 800 adult Newfoundland and Labrador residents. The survey was conducted from May 3 to 17, 2018, with overall results for the province accurate to within ± 3.5 percentage points in 95 out of 100 samples.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.


For more information, please contact:

Don Mills, Chairman and CEO, at (902) 493-3838

View Press Release Here

Amanda Bates