13 Dec 2017

Few Prince Edward Island residents intend to purchase legalized marijuana

  • One in seven Prince Edward Island residents intend to purchase marijuana at least occasionally for personal use when it is legalized in Canada, while just over eight in ten do not plan to purchase marijuana
  • Likelihood to purchase marijuana, once legalized, in Kings and Queens Counties is more than double that of Prince County
  • Intent to purchase marijuana, once legalized, in Prince Edward Island is similar to that of Nova Scotia and New Brunswick, but is lower compared to that of Newfoundland and Labrador

HALIFAX, NS December 13, 2017: The purchase of marijuana for personal use will soon be legal in Canada. Once legalized, a small minority of Prince Edward Islanders intend to purchase marijuana at least occasionally for personal use, according to the most recent survey conducted by Corporate Research Associates Inc.

Specifically, one in seven (15%) Prince Edward Island residents indicate that they will either definitely or probably purchase marijuana, once legalized, at least occasionally for personal use. Meanwhile, just over eight in ten (84%) residents will either probably not or definitely not do so, once marijuana is legalized.

Intent to purchase marijuana for personal use, once legalized, is lower in Prince County (7%) than Kings County (19%) and Queens County (18%). Meanwhile, across Atlantic Canada, intent to purchase marijuana for personal use in Prince Edward Island is similar to that of New Brunswick (20%) and Nova Scotia (19% in October 2017), but is lower compared to that of Newfoundland and Labrador (23%).

“Current purchase intentions for marijuana for personal use in Prince Edward Island are the lowest in Atlantic Canada,” said Don Mills, Chairman and CEO of Corporate Research Associates. “If these purchase intentions are discounted to reflect the likelihood of such purchases, the market for marijuana on the Island will be quite modest.”

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly telephone survey of Atlantic Canadians, and are based on a telephone sample of 300 adult Prince Edward Islanders, conducted from November 1 to 30, 2017, with overall results accurate to within ± 5.6 percentage points, 95 out of 100 times.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

View Press Release Here


Amanda Bates