Corporate Research Associates Inc (CRA) Better Information. Better Insights. Better Decisions 2017-07-10T16:46:14Z https://cra.ca/feed/atom/ WordPress CRA <![CDATA[La majorité silencieuse et l’enjeu lié aux valeurs canadiennes]]> https://cra.ca/?p=8302 2017-07-10T16:46:14Z 2017-06-30T14:01:40Z
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Durant la récente course à la chefferie du Parti conservateur du Canada, l’examen des demandes d’immigration en fonction des valeurs canadiennes représentait un enjeu central pour une des candidates. Malgré toute la controverse soulevée dans les médias et les blogues d’expert, l’opinion publique est demeurée silencieuse sur cet aspect. Par conséquent, notre entreprise a décidé de sonder l’opinion de la majorité à l’égard de cet enjeu dans le Canada atlantique. Certains ont critiqué notre entreprise d’avoir osé demander aux Canadiens des provinces de l’Atlantique s’ils étaient en accord ou en désaccord avec l’examen des demandes d’immigration au Canada en fonction des valeurs canadiennes avant l’entrée des immigrants au pays. Nous avons estimé cet enjeu très pertinent étant donné les événements qui sont survenus dans d’autres pays. En effet, les récentes élections aux États-Unis et en France ainsi que la décision du Royaume-Uni de quitter l’Union européenne sont, du moins partiellement, des conséquences découlant de l’immigration. Le Canada a-t-il des préoccupations similaires?

Dans notre étude initiale réalisée en février, une majorité claire de la population (68 %) des provinces de l’Atlantique appuyait l’examen des demandes d’immigration en fonction des valeurs canadiennes. Bien qu’il ne soit pas nécessairement approprié sur le plan politique de rendre ces opinions publiques, il faut reconnaître que la majorité silencieuse se préoccupe bel et bien des personnes qui sont autorisées à entrer au Canada. Nous avons le choix d’ignorer cette préoccupation ou d’essayer de mieux en comprendre le fondement pour y remédier. Nous choisissons d’essayer de mieux comprendre les valeurs fondamentales qui nous définissent le mieux en tant que Canadiens.

Même si les Canadiens sont susceptibles de croire qu’ils sont différents des gens qui vivent dans d’autres pays, il a toujours été difficile de définir cette différence. Par exemple, en quoi sommes-nous différents des Américains? Ou sommes-nous vraiment différents d’eux?

Notre étude commençait par une question ouverte où les participants devaient, dans leurs propres mots, définir ce que les Canadiens des provinces de l’Atlantique considèrent comme les valeurs fondamentales canadiennes. Sans surprise, différentes valeurs ont été mentionnées, notamment l’acceptation et l’inclusion, l’honnêteté et le respect envers les autres, l’équité et l’égalité ainsi que le respect de la loi.

Dans notre propre étude secondaire, nous avons établi neuf valeurs communes couramment mentionnées dans les discussions sur les valeurs canadiennes. À partir des réponses ouvertes obtenues dans le cadre de notre étude, nous avons conclu que toutes les valeurs évidentes figuraient dans la liste.

Les résultats de notre récente étude sont encore plus encourageants. Sur les neuf valeurs évaluées, la grande majorité des Canadiens des provinces de l’Atlantique s’entendent sur le fait que chacune des valeurs est une des neuf valeurs fondamentales canadiennes. Une fois combinées, ces valeurs démontrent que le Canada est une société inclusive qui appuie la liberté d’expression, se préoccupe du bien-être des personnes handicapées et désavantagées sur le plan économique, respecte les différences culturelles, fait preuve de tolérance envers les religions et appuie l’égalité des sexes. En outre, la démocratie, la liberté de réunion et le bilinguisme ont été identifiés comme faisant partie des valeurs fondamentales canadiennes pour une majorité claire de Canadiens des provinces de l’Atlantique.

Les répondants s’entendaient généralement sur le niveau d’importance de chacune des neuf valeurs évaluées. Même sur la question souvent épineuse du bilinguisme, plus de huit Canadiens des provinces de l’Atlantique sur dix s’entendaient sur le fait qu’il s’agit d’une valeur canadienne.

Nous espérons que cette étude alimentera le débat visant à mieux définir les valeurs canadiennes. Notre étude a clairement démontré, entre autres, que le Canada est une société inclusive, fondée sur l’égalité et l’équité ainsi que sur toutes les libertés normalement associées à une démocratie. Et avec le 150e anniversaire de la Confédération canadienne cette année, il y a de quoi célébrer.

Source des données : sondage par téléphone trimestriel de mai 2017 réalisé auprès de 1 511 résidents des provinces de l’Atlantique. Un échantillon de cette taille procure un degré de fiabilité statistique de 95 % avec une marge d’erreur de +/— 2,5 %.

 

Don Mills, président et directeur général

Corporate Research Associates Inc.

@DonMillsCRA

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CRA <![CDATA[The Silent Majority and the Issue of Canadian Values]]> https://cra.ca/?p=8281 2017-06-30T14:00:07Z 2017-06-30T14:00:07Z
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During the recent federal Conservative party leaders’ race, the issue of screening immigrants for Canadian values was front and center for one of the candidates in that race. While it caused a lot of controversy in the media and among pundits, public opinion input on this issue was lacking. As a consequence, our company decided to find out what the majority opinion was on this issue in Atlantic Canada. Our company was criticized from some corners for daring to ask if Atlantic Canadians supported or opposed screening potential immigrants to Canada for Canadian values before allowing entry into the country. We felt this was a pertinent issue given what has been happening in other countries. Indeed, the recent elections in the United States and France, as well as the decision of the UK to leave the European Union were at least partially the consequence of concerns around the issue of immigration. Were there similar concerns in Canada?

In our initial research in February, a clear majority of the population (68%) in Atlantic Canada supported the screening of prospective immigrants for Canadian values. While it is perhaps not politically correct to voice such opinions publicly, it is important to acknowledge that the silent majority indeed has concerns about who is being allowed entry into Canada. We could perhaps ignore that concern or we could try to better understand the basis for these concerns in order to address such concerns. We chose to try to better understand what core Canadian values best defined us as Canadians.

While most Canadians are likely to think of themselves as being unique from those living in other countries, it has always been difficult to define that uniqueness. For example, how are we different from Americans? Or are we indeed different?

Our research began with an open-ended question to identify, in their own words, what Atlantic Canadians considered to be core Canadian values. Not unexpectedly, there were a variety of values identified beginning with the value of acceptance and inclusion, being honest and respectful of others, fairness and equality, as well as respecting the law.

Based on our own secondary research, we identified nine common values that were most commonly mentioned when discussing core Canadian values. Based on the open-ended responses from our research, we concluded that there were no obvious values missing from that list.

The results of our recent research were more than encouraging. Of the nine values evaluated, the vast majority of Atlantic Canadians overwhelmingly agreed that each of the nine were core Canadian values. In combination, these values demonstrate that Canada is an inclusive society, one supporting freedom of speech, concerned about ensuring the well-being of those with disabilities and those economically disadvantaged, respectful of cultural differences, religiously tolerant and supportive of gender equality. In addition, democracy, freedom of assembly, and bilingualism were identified as being core Canadian values by a clear majority of Atlantic Canadians.

There was relatively little variation in opinion across Atlantic Canada in terms of the level of agreement with each of the nine values evaluated. Even on the often contentious issue of bilingualism, eight-in-ten Atlantic Canadians agree that bilingualism is a core Canadian value.

We hope that this research will contribute to the debate to better define what it is to be a Canadian. Our research has clearly demonstrated, if nothing else, that Canada is an inclusive society, one built on fairness and equality, along with all the freedoms normally associated with a democracy. As Canada celebrates its 150th anniversary of Confederation, this is indeed cause for celebration.

Data Source: Atlantic Quarterly May 2017 telephone survey of 1,511 Atlantic Canadians. A sample of this size provides a 95% level of statistical confidence with a +/-2.5% margin of error.

Don Mills, Chairman and CEO
Corporate Research Associates Inc.
@DonMillsCRA

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CRA <![CDATA[Federal Liberals continue to ride high in polls across Atlantic Canada]]> https://cra.ca/?p=8277 2017-06-21T14:01:13Z 2017-06-21T14:01:13Z
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  • Majority of Atlantic Canadians are satisfied with the performance of the federal government despite a decline in satisfaction for the second consecutive quarter.
  • Support for the Liberal Party has stabilized, following two consecutive quarters of declines.
  • Justin Trudeau of the Liberal Party continues to be preferred as Prime Minister despite a decline in support for the second consecutive quarter.
  • HALIFAX, NS June 21, 2017: A majority of Atlantic Canadians remain satisfied with the performance of the federal government despite declines in overall satisfaction and leadership preference for the second consecutive quarter, according to the most recent survey conducted by Corporate Research Associates Inc. 

    Specifically, six in ten (61%, down from 65% in February 2017, and 73% in November 2016) residents are satisfied with the performance of the federal government, while three in ten are dissatisfied (31%, compared with 28% in February 2017), and eight percent do not offer a definite opinion (compared with 6%).

    In terms of voting intentions, preference for the Liberal Party of Canada has stabilized after declining for two consecutive quarters, as six in ten (59%, compared with 62% three months ago) decided voters express support for the Liberals. Meanwhile, one-quarter prefer the Conservative Party of Canada (24%, compared with 22%), and backing for the NDP stands at 13 percent (compared with 12%). Preference for the Green Party of Canada rests at three percent (compared with 4%). Nearly four in ten (37%, up from 33%) residents in the region are undecided, refuse to state a preference, or do not plan to vote.

    With regards to leader preference, support for Justin Trudeau of the Liberal Party of Canada has declined to 50 percent (down from 54% in February 2017, and 62% in November 2016). Meanwhile, prior to the election of newly chosen leader Andrew Scheer, preference for interim leader Rona Ambrose of the Conservative Party of Canada was stable (16%, compared with 14% in February 2017). Backing for Thomas Mulcair of the NDP stands at 10 percent (compared with 11%), while Elizabeth May of the Green Party is preferred by five percent (compared with 6%).

    These results are part of the CRA Atlantic Quarterly®, an independent, quarterly survey of Atlantic Canadians, and are based on a sample of 1511 adult Atlantic Canadians 18 years of age or older, conducted from May 4 to June 1, 2017, with overall results accurate to within ± 2.5 percentage points, 95 out of 100 times.

    Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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    For more information, please contact:

    Don Mills, Chairman and CEO at (902) 493-3838

    View Press Release Here

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    CRA <![CDATA[Support for Muskrat Falls development at its lowest level since 2013]]> https://cra.ca/?p=8261 2017-06-20T16:29:29Z 2017-06-20T16:29:29Z
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  • Four in ten Newfoundland and Labrador residents support the Muskrat Falls hydroelectric project development, representing the lowest level of support since tracking began in 2013
  • Support for the Muskrat Falls development has been trending downward over the past two years
  • HALIFAX, NS June 20, 2017:  Support for the Muskrat Falls hydroelectric project development has reached its lowest level since tracking began in February 2013, according to the most recent survey conducted by Corporate Research Associates Inc.

    Specifically, four in ten Newfoundland and Labrador residents (40%, compared with 45% in November 2016, and down from 54% in May 2016) completely or mostly support the Muskrat Falls development, while one-half (49%, compared with 48% in November 2016) mostly or completely oppose, and 12 percent either do not know or do not offer an opinion on the matter (up from 7%). This represents the lowest level of support for the Muskrat Falls hydroelectric project development since tracking began in 2013, as well as a pattern of continual decline since May 2015.

    “The continued decline in support for Muskrat Falls is perhaps not surprising given the rapidly rising costs of this project to consumers in the province,” said Don Mills, Chairman and CEO of Corporate Research Associates. “It is likely that support for this project will continue to decline until the electricity begins to flow from Muskrat Falls.”

    These results are part of the CRA Atlantic Quarterly®, an independent telephone survey of Atlantic Canadians, and are based on a sample of 401 adult Newfoundland and Labrador residents. The survey was conducted from May 4 to 31, 2017, with overall results for the province accurate to within ± 4.9 percentage points in 95 out of 100 times.

    Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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    For more information, please contact:

    Don Mills, Chairman and CEO, at (902) 493-3838

    View Press Release Here

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    CRA <![CDATA[Strong consensus in Atlantic Canada regarding core Canadian values]]> https://cra.ca/?p=8256 2017-06-15T14:00:00Z 2017-06-15T14:00:00Z
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    HALIFAX, NS June 15, 2017: Three months after discovering that two-thirds of Atlantic Canadians support the Federal government screening potential immigrants for Canadian values before allowing them into the country, Corporate Research Associates Inc. conducted further research with the general public to identify which core values Atlantic Canadians agree are most representative of the Canadian identity.

    A strong majority of Atlantic Canadians either completely or mostly agree that each of the nine values measured in this study, including freedom of speech, respect for those with disabilities, freedom of religion, gender equality, respect for cultural differences, democracy, freedom of assembly or association, support for those economically disadvantaged, and bilingualism, are core Canadian values.

    In terms of ‘complete’ agreement, which is the strongest opinion on the subject, respect for those with disabilities (69%) and freedom of speech (63%) are the highest ranked core values representing the identity of Canadians. While there is a high degree of agreement that bilingualism is a core Canadian value, it is the lowest ranked of the nine values evaluated in terms of ‘complete’ agreement (31%).

    “The list may not be complete, but these nine values are a good basis for defining the identity of Canadians,” said Don Mills, Chairman and CEO of Corporate Research Associates. “Perhaps this research will lead to further discussion of the values used to define Canadians.”

    These results are part of the CRA Atlantic Quarterly®, an independent, quarterly telephone survey of Atlantic Canadians, and are based on a telephone sample of 1,511 adult Atlantic Canadians, conducted from May 4 to June 1, 2017, with overall results accurate to within ± 2.5 percentage points, 95 out of 100 times.

    Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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    For more information, please contact:

    Don Mills, Chairman and CEO at (902) 493-3838

    View Press Release Here

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    CRA <![CDATA[New Brunswick Liberals continue to enjoy lead as preferred party, although gap is narrowing]]> https://cra.ca/?p=8253 2017-06-09T17:10:20Z 2017-06-09T17:10:20Z
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  • The New Brunswick Liberal Party remains the preferred party in the province, although the gap between the Liberals and PC Party has narrowed
  • Satisfaction with the performance of the New Brunswick government is stable this quarter
  • Premier Brian Gallant continues to be the preferred party leader, although separation from PC leader Blaine Higgs has narrowed
  • HALIFAX, NS June 6, 2017: The New Brunswick Liberal Party continues to hold its lead over other provincial parties in terms of voter support, although the gap between the Liberals and PC Party has narrowed, according to the most recent survey conducted by Corporate Research Associates Inc.

    Specifically, just under one-half of New Brunswick decided voters support the Liberals (46%, compared with 51% in February 2017). Meanwhile, one-third of decided voters back the PC Party (33%, compared with 30%), and one in ten support the New Democratic Party (11%, compared with 12%). Green Party support is stable this quarter (6%, compared with 5%), while three percent of voters back the People’s Alliance of New Brunswick (compared with 2%).

    The number of residents who are undecided stands at 36 percent (up from 31% three months ago), while four percent refuse to state a preference (unchanged), and three percent either support none of the parties or do not plan to vote (compared with 4%).

    In terms of government performance, satisfaction is stable, as just over one-half of New Brunswickers are satisfied with the performance of the provincial government (53%, compared with 55% three months ago), while four in ten are dissatisfied (41%, up from 36%). Meanwhile, seven percent do not offer an opinion on the matter (compared with 9%).

    With regards to leader preference, support for Premier Brian Gallant rests at 31 percent (compared with 35% in February 2017), while support for PC leader Blaine Higgs stands at 23 percent (compared with 22%), and preference for Green Party leader David Coon rests at 11 percent (compared with 8%). Meanwhile, interim leader Rosaire L’Italien of the NDP is backed by five percent (compared with 8%), and Kris Austin of the People’s Alliance of New Brunswick is preferred by the same percentage (compared with 4%). Finally, five percent of New Brunswick residents prefer none of these leaders (unchanged), while 19 percent (compared with 20%) do not offer a definite opinion.

    These results are part of the CRA Atlantic Quarterly®, an independent telephone survey of Atlantic Canadians, and are based on a sample of 804 adult New Brunswickers, conducted from May 3 to 31, 2017, with overall results accurate to within ± 3.5 percentage points, 95 out of 100 times.

    Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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    For more information, please contact:

    Don Mills, Chairman and CEO, at (902) 493-3838

    View Press Release Here

    Ce communiqué de presse est également offert en français.

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    CRA <![CDATA[Le Parti libéral du Nouveau-Brunswick continue de jouir d’une avance à titre de parti préféré, même si l’écart se resserre]]> https://cra.ca/?p=8250 2017-06-09T17:03:46Z 2017-06-09T17:03:46Z
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  • Le Parti libéral du Nouveau-Brunswick continue de jouir d’une avance à titre de parti préféré de la province, même si l’écart se resserre entre le Parti libéral et le Parti conservateur
  • La satisfaction envers le gouvernement de la province demeure stable ce trimestre
  • Le premier ministre Brian Gallant demeure le chef de parti préféré, malgré la réduction de l’écart par rapport au chef du Parti conservateur, Blaine Higgs.
  • HALIFAX, NS le 6 juin, 2017: Le Parti libéral du Nouveau-Brunswick maintient son avance sur les autres partis de la province en termes d’appui électoral, même si l’écart s’est réduit entre le Parti libéral et le Parti conservateur selon le plus récent sondage mené par Corporate Research Associates Inc.

    Plus précisément, un peu moins de la moitié des électeurs non indécis au Nouveau-Brunswick affirment appuyer les Libéraux (46%, compared with 51% in February 2017). En revanche, un tiers des électeurs non indécis appuient le Parti conservateur (33%, compared with 30%), et un répondant sur dix soutient le Nouveau Parti démocratique (11 %, comparativement à 12 %). L’appui au Parti vert est stable ce trimestre (6%, compared with 5%), et trois pour cent des électeurs appuient le Parti de l’Alliance des Gens du Nouveau-Brunswick (comparativement à 2 %).

    Le nombre d’indécis est de 36 % (comparativement à 31 % il y a trois mois) et quatre pour cent des répondants refusent toujours d’indiquer une préférence (pourcentage inchangé). Enfin, trois pour cent des personnes interrogées affirment ne soutenir aucun des partis ou ne pas avoir l’intention de voter (comparativement à 4 %).

    En ce qui a trait à la performance du gouvernement, la satisfaction demeure stable. Un peu plus de la moitié des Néo-Brunswickois ont en effet exprimé leur satisfaction à l’égard de la performance du gouvernement provincial (53 %, comparativement à 55 %), tandis que quatre sur dix sont maintenant insatisfaits (41 %, comparativement à 36 %). Par ailleurs, un répondant sur dix n’exprime pas d’opinion sur le sujet (7 %, comparativement à 9 %).

    En ce qui concerne les préférences en matière de chef, le premier ministre Brian Gallant conserve un pourcentage de 31 % (comparativement au pourcentage de 35 % de février 2017). Le soutien du chef du Parti conservateur, Blaine Higgs, reste à 23 % (comparativement au pourcentage de 22 % il y a trois mois). Par ailleurs, le chef du Parti vert David Coon est le chef préféré d’un répondant sur dix (11 %, comparativement à 8 %), le chef intérimaire du NPD Rosaire L’Italien connaît un soutien qui reste à 5 % (comparativement à 8 ), et Kris Austin, de l’Alliance des Gens du Nouveau-Brunswick, est le chef préféré de 5 % des habitants (comparativement à 4 %). Enfin, 5 % des habitants du Nouveau-Brunswick ne préfèrent aucun de ces chefs (pourcentage inchangé), tandis que 19 % (comparativement à 20 %) ne formulent aucune opinion définitive.

    Ces résultats s’inscrivent dans le cadre du sondage Atlantic QuarterlyMD de CRA, un sondage indépendant mené par téléphone auprès des Canadiens des provinces de l’Atlantique. Le sondage en question a été mené sur un échantillon de 804 adultes du Nouveau-Brunswick du 3 mai au 31 mai 2017, et ses résultats sont précis à plus ou moins 3,5 points de pourcentage, 95 fois sur 100.

    Corporate Research Associates (CRA), www.cra.ca , est l’une des principales agences de sondage d’opinion publique et d’étude de marché du Canada. Fondée en 1978, CRA se consacre à offrir à sa clientèle des services de recherche et de consultation stratégique dans les règles de l’art. CRA est certifiée membre Gold Seal de l’Association de la recherche et de l’intelligence marketing (ARIM), qui établit des normes rigoureuses de certification et les met en application au moyen de vérifications indépendantes. Suivez-nous sur Twitter @CRAInsight.

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    Pour de plus amples renseignements, veuillez contacter :

    Don Mills, président-directeur général, au (902) 493-3838.

    Veuillez acceder le communique de presse en plein ici

    This press release is also available in English.

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    CRA <![CDATA[Support for NS Liberals stabilized after declining three months ago]]> https://cra.ca/?p=8244 2017-06-07T14:08:39Z 2017-06-07T14:08:39Z
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  • NS Liberals continued to be the preferred party, as voter support stabilized after declining three months ago
  • Satisfaction with the performance of the provincial government was stable after two consecutive quarters of decline
  • Premier McNeil remained the preferred party leader, as support stabilized after declining for two consecutive quarters
  • HALIFAX, NS June 7, 2017: Corporate Research Associates continued to conduct its regular tracking of trends across the province during the recent Nova Scotia election campaign. Consequently, today’s results reflect the May 3 to 25 polling period and are slightly different than the daily tracking polls leading up to the election, undertaken on behalf of The Chronicle Herald.

    Support for the Nova Scotia Liberal Party stabilized this quarter after declining three months ago, according to the most recent survey conducted by Corporate Research Associates Inc. Specifically, four in ten decided and leaning voters supported the Liberal Party (40%, compared with 44% in February 2017). Preference for the Progressive Conservative Party rested at 29 percent (compared with 28%), while three in ten also preferred the New Democratic Party (28%, compared with 23%), and two percent supported the Green Party (compared with 5%).

    Excluding decided and leaning voters, the number of Nova Scotians who were undecided in the survey period stood at 17 percent (down from 27%), while five percent refused to state a preference (compared with 3%), and six percent either supported none of these parties or did not plan to vote (compared with 4%).

    After two consecutive quarters of decline, government satisfaction stabilized, as just over four in ten Nova Scotians were satisfied with the performance of Stephen McNeil’s Liberal government (44%, compared with 45% in February 2017). Meanwhile, one-half of Nova Scotians were dissatisfied (48%, compared with 49%), and nine percent (compared with 6%) did not offer a definite opinion.

    In terms of leader preference, three in ten Nova Scotians supported Premier Stephen McNeil, representing stability after two consecutive quarters of decline (30%, compared with 31% in February 2017), while two in ten preferred Jamie Baillie of the PC Party (22%, compared with 24%). Support for Gary Burrill of the NDP stood at 19 percent (compared with 17%), while preference for Thomas Trappenberg of the Green Party rested at three percent (compared with 4%), and backing for Jonathan Dean of the Atlantica Party was at one percent (unchanged). Meanwhile, two in ten (20%, compared with 18%) did not offer a definite opinion, and five percent preferred none of these leaders (unchanged).

    These results are part of the CRA Atlantic Quarterly®, an independent, quarterly telephone survey of Atlantic Canadians, and are based on a sample of 1,205 adult Nova Scotians, conducted from May 3 to 25, 2017 with overall results accurate to within ± 2.8 percentage points, 95 out of 100 times.

    Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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     For more information, please contact:

    Don Mills, Chairman and CEO, at (902) 493-3838

    View Press Release Here

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    CRA <![CDATA[NL PC Party retains lead in terms of voter support this quarter]]> https://cra.ca/?p=8243 2017-06-07T13:59:52Z 2017-06-07T13:59:52Z
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  • Party support is stable, allowing the PC Party to retain its lead in terms of voter preference
  • Dissatisfaction with the performance of the Liberal government has declined this quarter
  • Paul Davis of the PC Party retains his lead in terms of leader preference
  • HALIFAX, NS June 7, 2017: After becoming the most preferred political party in Newfoundland and Labrador three months ago, the Progressive Conservative Party has retained its lead this quarter, according to the most recent survey conducted by Corporate Research Associates Inc. Specifically, one-third of decided voters back the governing Newfoundland and Labrador Liberal Party (34%, compared with 33% in February 2017), while four in ten support the Progressive Conservative Party (40%, compared with 39%), and one-quarter prefer the New Democratic Party (24%, compared with 26%).

    One-third of residents are undecided (32%, up from 24%), while two percent refuse to state a preference (compared with 1%), and five percent either support none of the parties or do not plan to vote (unchanged).

    After a decline last quarter, satisfaction with the performance of the Liberal government is stable and currently stands at 28 percent (compared with 26% three months ago). At the same time, dissatisfaction declined, as two-thirds are dissatisfied (65%, down from 71%), and seven percent do not offer a definite opinion on the matter (up from 2%).

    With regards to leader preference, support for Premier Dwight Ball is stable and currently rests at 23 percent (compared with 21% three months ago), while just under four in ten residents support Paul Davis of the PC Party (36%, compared with 33%). Preference for NDP leader Earle McCurdy has declined and currently rests at 16 percent (down from 23%). Meanwhile, one in eight prefer none of these leaders (13%, compared with 14%), and one in ten have no definite opinion at this time (12%, compared with 9%).

    These results are part of the CRA Atlantic Quarterly®, an independent telephone survey of Atlantic Canadians, and are based on a sample of 804 adult Newfoundland and Labrador residents. The survey was conducted from May 4 to June 1, 2017, with overall results for the province accurate to within ± 3.5 percentage points in 95 out of 100 samples.

    Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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    For more information, please contact:

    Don Mills, Chairman and CEO, at (902) 493-3838

    View Press Release Here

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    CRA <![CDATA[PEI Liberals remain the preferred political party despite continuing decline in support]]> https://cra.ca/?p=8236 2017-06-06T14:00:35Z 2017-06-06T14:00:35Z
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  • PEI Liberals remain the preferred party in the province despite a notable decline in support this quarter
  • PEI residents remain divided in terms of satisfaction with the provincial government
  • Preference for Premier Wade MacLauchlan is stable this quarter, but Peter Bevan-Baker of the Green Party continues to be the preferred leader in the province
  • HALIFAX, NS June 6, 2017:  The Prince Edward Island Liberal Party remains the preferred party in the province despite continuing downward support over the past year, according to the most recent survey conducted by Corporate Research Associates Inc. Specifically, four in ten decided voters support the PEI Liberal Party this quarter (38%, down from 48% in February 2017). Backing for the Green Party stands at 26 percent (unchanged), while support for the Progressive Conservative Party also rests at 26 percent (compared with 19%). Meanwhile, ten percent of PEI residents support the New Democratic Party (compared with 7%).

    One-quarter of Islanders are undecided (25%, compared with 24% three months ago), while five percent refuse to state a preference (compared with 6%), and three percent either support none of the parties or do not plan to vote (compared with 4%).

    With regards to government satisfaction, one-half of PEI residents are satisfied (49%, compared with 50% three months ago), while a similar number of residents are dissatisfied (48%, compared with 46%). The number of residents who do not offer a definite opinion on the matter stands at three percent (compared with 4%).

    In terms of leader preference, one-quarter of PEI residents express their support for Premier Wade MacLauchlan this quarter (24%, compared with 29% in February 2017, and down from 37% in November 2016), while nearly four in ten prefer Peter Bevan-Baker of the Green Party (37%, compared with 34% in February 2017). Preference for interim leader Jamie Fox of the PC Party is stable (15%, compared with 12%), while six percent back Mike Redmond of the NDP (compared with 4%). Finally, four percent prefer none of these leaders (compared with 5%), and one in seven residents are undecided or do not offer an opinion on the matter (14%, compared with 16%).

    These results are part of the CRA Atlantic Quarterly®, an independent telephone survey of Atlantic Canadians, and are based on a sample of 304 adult Prince Edward Islanders, conducted from May 9 to June 1, 2017, with overall results accurate to within ± 5.6 percentage points, 95 out of 100 times.

    Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

    ###

    For more information, please contact:

    Don Mills, Chairman and CEO, at (902) 493-3838

    View Press Release Here

    ]]>
    CRA <![CDATA[Atlantic Superstore, Greater Moncton International Airport and Shoppers Drug Mart top corporate reputation ratings in New Brunswick]]> https://cra.ca/?p=8217 2017-05-30T14:55:55Z 2017-05-30T13:40:15Z
    Read More]]>
    HALIFAX, NS May 30, 2017 – Residents of New Brunswick provide the top corporate reputation ratings to a food retailer, an airport and a pharmacy retail chain in Corporate Research Associates’ (CRA) second annual Atlantic Reputation Monitor.

    Atlantic Superstore, Greater Moncton International Airport, and Shoppers Drug Mart received the highest ratings among the 42 large and mostly private sector organizations included in the study that operate in the province. The study asks residents to rate various organizations in the province in terms of overall reputation. Post-secondary institutions are included in CRA’s Atlantic Reputation Monitor, but are reported independently.

    These results are part of CRA’s Atlantic Reputation Monitor, the only syndicated reputation research study of Atlantic Canadians’ opinions of private and public sector organizations operating in the region.

    “There continues to be significant variation in the reputation of major organizations across New Brunswick,” said Don Mills, Chairman of Corporate Research Associates. “Corporate reputation is an important determinant of the propensity of the general public to engage with a company.”

    The Atlantic Reputation Monitor provides organizations the ability to measure their reputation both in the context of their industry and a normative database of Atlantic Canadian organizations. Industries covered include financial services, grocery, power utilities, retail, telecommunications, food chains, liquor, oil and gas, higher education, insurance, and lottery and gaming among others.

    CRA’s Atlantic Reputation Monitor currently consists of 83 organizations operating in the region, and CRA will be adding to this database moving forward.

    To find out if your organization is included in CRA’s Atlantic Reputation Monitor visit www.cra.ca/solutions/atlantic-reputation-monitor.

    CRA’s Atlantic Reputation Monitor is an independent, quarterly study, based on 1,500 telephone interviews among Atlantic Canadians (n=400 in each of NS, NB, NL, and n=300 in PE), aged 18 years or older, conducted in February, May, August, or November each year. The margin of error on overall Atlantic Canada results is +2.5 percentage points, in 95 out of 100 samples. The margin of error for New Brunswick results is +4.9 percentage points, in 95 out of 100 samples.

    Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

    ###

    For more information, please contact:

    Don Mills
    Chairman & CEO
    Corporate Research Associates Inc.
    T 902.493.3838
    Twitter: @DonMillsCRA

    To view full release: Click here

    ]]>
    CRA <![CDATA[Halifax Stanfield International Airport, Atlantic Superstore and Home Hardware top corporate reputation ratings in Nova Scotia]]> https://cra.ca/?p=8220 2017-05-30T13:39:28Z 2017-05-30T13:39:28Z
    Read More]]>
    HALIFAX, NS May 30, 2017 – Residents of Nova Scotia provide the top corporate reputation ratings to an airport, a food retailer, and a home improvement chain in Corporate Research Associates’ (CRA) second annual Atlantic Reputation Monitor.

    Halifax Stanfield International Airport, Atlantic Superstore and Home Hardware received the highest ratings among the 44 large and mostly private sector organizations included in the study that operate in the province. The study asks residents to rate various organizations in the province in terms of overall reputation. Post-secondary institutions are included in CRA’s Atlantic Reputation Monitor, but are reported independently.

    These results are part of CRA’s Atlantic Reputation Monitor, the only syndicated reputation research study of Atlantic Canadians’ opinions of private and public sector organizations operating in the region.

    “There continues to be significant variation in the reputation of major organizations across Nova Scotia,” said Don Mills, Chairman of Corporate Research Associates. “Corporate reputation is an important determinant of the propensity of the general public to engage with a company.”

    The Atlantic Reputation Monitor provides organizations the ability to measure their reputation both in the context of their industry and a normative database of Atlantic Canadian organizations. Industries covered include financial services, grocery, power utilities, retail, telecommunications, food chains, liquor, oil & gas, higher education, insurance, and lottery and gaming among others.

    CRA’s Atlantic Reputation Monitor currently consists of 83 organizations operating in the region, and CRA will be adding to this database moving forward.

    To find out if your organization is included in CRA’s Atlantic Reputation Monitor visit www.cra.ca/solutions/atlantic-reputation-monitor.

    CRA’s Atlantic Reputation Monitor is an independent, quarterly study, based on 1,500 telephone interviews among Atlantic Canadians (n=400 in each of NS, NB, NL, and n=300 in PE), aged 18 years or older, conducted in February, May, August, or November each year. The margin of error on overall Atlantic Canada results is +2.5 percentage points, in 95 out of 100 samples. The margin of error for Nova Scotia results is +4.9 percentage points, in 95 out of 100 samples.

    Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

    ###

    For more information, please contact:

    Don Mills
    Chairman & CEO
    Corporate Research Associates Inc.
    T 902.493.3838
    Twitter: @DonMillsCRA

    To view full release: Click here

    ]]>