10 Jun 2015

Federal voting intentions tighten significantly in Atlantic Canada

• NDP support surges in the Atlantic Provinces, at Liberals’ expense.
• Trudeau still preferred for Prime Minister; support for Mulcair increases.
• Majority of Atlantic Canadians remain dissatisfied with the performance of the federal government.

HALIFAX, NS June 10, 2015: Support for the federal NDP has dramatically increased this quarter reversing a nearly three year decline in support for the party and moving the New Democrats into second place ahead of the Conservative Party, according to the most recent survey of Atlantic Canadians conducted by Corporate Research Associates Inc.

Over four in ten decided voters support the Liberal Party (43%, down from 56% three months ago), while three in ten prefer the NDP (29%, up from 14%). Meanwhile, backing for the Conservative Party is consistent with last quarter (24%, compared with 26%), while four percent of Atlantic Canadians prefer the Green Party (unchanged). Four in ten (41%, unchanged) residents in the region are undecided, refuse to state a preference, or do not plan to vote.

Conservative Party leader Stephen Harper’s popularity currently stands at 19 percent (compared with 21% in February 2015). Meanwhile, Justin Trudeau of the Liberal Party is preferred by over one-third of Atlantic Canadians (36%, down from 41%), while preference for Thomas Mulcair of the NDP increased to two in ten (22%, up from 14%), and Elizabeth May of the Green Party is preferred by five percent (compared with 6%).

“The election of the NDP in Alberta may be a watershed moment in Canadian politics,” said Don Mills, Chairman and CEO of Corporate Research Associates. “It appears that the Alberta victory has increased the legitimacy of the NDP as a viable alternative to the Conservatives and Liberals.”

A majority of Atlantic Canadians continue to be dissatisfied with the current federal government. Over six in ten residents (63%, as compared to 60%) are dissatisfied in this regard, while three in ten residents are satisfied (28%, down from 32%), and eight percent do not offer a definite opinion (unchanged).

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly survey of Atlantic Canadians, and are based on a sample of 1502 adult Atlantic Canadians, conducted from May 11 to June 1, 2015, with overall results accurate to within ± 2.5 percentage points, 95 out of 100 times.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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For more information, please contact:
Don Mills, Chairman and CEO, at (902) 493-3838
Margaret Brigley, President and COO at (902) 493-3830

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CRA Corporate Research Associates