19 Nov 2015

Consumer confidence rises sharply in Fredericton this quarter

• Consumer confidence in Fredericton increases from three months ago and is now at its highest level in two years.
• Satisfaction with the performance of Council under Mayor Woodside’s leadership improves this quarter and is the highest among urban markets tested in the region.

HALIFAX, NS November 19, 2015: Consumer confidence in Fredericton improved this quarter, according to the most recent Urban Report Survey conducted by Corporate Research Associates Inc. (CRA). Specifically, consumer confidence among Fredericton residents currently rests at 106.9 (up from 94.6 three months ago).

Meanwhile, three in four Fredericton residents (79%, compared with 73% three months ago) are satisfied with the performance of the Council under Mayor Woodside’s leadership, the highest among the four Maritime cities tested.

These results are part of the CRA Urban Report, an independent telephone survey of adult residents and consists of 403 Halifax CMA, 401 Saint John CMA, 402 Moncton CMA, and 400 Fredericton CA residents, conducted from October 21 to November 8, 2015, with overall results for each accurate to within ±4.9 percentage points, 95 out of 100 times. The survey results for government satisfaction are based on 403 Halifax CMA residents (±4.9 percentage points, 95% confidence level), 217 City of Saint John residents (±6.7 percentage points), 191 City of Moncton residents (±7.1 percentage points), and 271 City of Fredericton residents (±5.9 percentage points).

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

###

For more information, please contact:
Margaret Brigley, CRA President and COO at (902) 493-3830

View Full Press Release Here


CRA