11 May 2016

Consumer confidence rebounds in Fredericton this quarter

• Consumer confidence in Fredericton increases from three months ago after a notable decline last quarter
• Satisfaction with the performance of Council under Mayor Woodside’s leadership is down slightly this quarter

HALIFAX, NS May 11, 2016: Consumer confidence in Fredericton rebounds after a sharp decline last quarter, according to the most recent Urban Report Survey conducted by Corporate Research Associates Inc. (CRA). Specifically, consumer confidence among Fredericton residents currently rests at 96.2 (up from 83.6 three months ago).
Meanwhile, two-thirds of Fredericton residents (67%, down from 75% three months ago) are satisfied with the performance of the Council under Mayor Brad Woodside’s leadership.
Mayor Woodside, who was offering for a ninth-term as mayor of Fredericton, was defeated in Monday’s municipal election by Mike O’Brien. CRA will assess residents’ satisfaction with the performance of the newly elected Fredericton Council under the leadership of mayor-elect O’Brien in July 2016.
These results are part of the CRA Urban Report, an independent telephone survey of adult residents and consists of 400 Halifax CMA, 400 Saint John CMA, 400 Moncton CMA, and 400 Fredericton CA residents, conducted from April 19 to May 5, 2016, with overall results for each accurate to within ±4.9 percentage points, 95 out of 100 times. The survey results for government satisfaction are based on 400 Halifax CMA residents (±4.9 percentage points, 95% confidence level), 212 City of Saint John residents (±6.7 percentage points), 205 City of Moncton residents (±6.8 percentage points), and 284 City of Fredericton residents (±5.8 percentage points).
Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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For more information, please contact:
Don Mills, Chairman and CEO at (902) 493-3838
Margaret Brigley, CRA President and COO at (902) 493-3830

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Amanda Bates