26 Aug 2015

Consumer confidence levels in Halifax are stable this quarter

• Consumer confidence in Halifax is stable from three months ago.
• Satisfaction with the performance of Council under Mayor Savage’s leadership remains high and is stable this quarter.

HALIFAX, NS August 26, 2015: Consumer confidence among Halifax residents is relatively stable this quarter, according to the most recent Urban Report Survey conducted by Corporate Research Associates Inc. (CRA). Specifically, Halifax consumer confidence rests at 96.6 (compared with 95.9 three months ago).

In addition, satisfaction with municipal government in Halifax is stable this quarter with six in ten Halifax residents (61%, compared with 60% three months ago) satisfied with the performance of the Council under Mayor Savage’s leadership.

These results are part of the CRA Urban Report, an independent telephone survey of adult residents and consists of 400 Halifax CMA, 400 Saint John CMA, 400 Moncton CMA, and 400 Fredericton CA residents, conducted from July 16 to August 6, 2015, with overall results for each accurate to within ±4.9 percentage points, 95 out of 100 times. The survey results for government satisfaction are based on 400 Halifax CMA residents (±4.9 percentage points, 95% confidence level), 214 City of Saint John residents (±6.7 percentage points), 183 City of Moncton residents (±7.2 percentage points), and 272 City of Fredericton residents (±5.9 percentage points).

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

For more information, please contact:
Margaret Brigley, President and COO at (902) 493-3830

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CRA Corporate Research Associates