16 May 2017

Consumer confidence in Saint John stable this quarter

  • Consumer confidence in Saint John is stable after a slight decline three months ago
  • Satisfaction with the performance of Council under Mayor Don Darling’s leadership continues to be stable this quarter

HALIFAX, NS May 16, 2017: Consumer confidence among Saint John residents is stable after a slight decline in February 2017, according to the most recent Urban Report survey conducted by Corporate Research Associates Inc. (CRA). Specifically, Saint John consumer confidence rests at 99.5, compared with 100.4 three months ago.

Meanwhile, satisfaction with the performance of Saint John Council is also stable, as six in ten (62%, compared with 66% three months ago) Saint John residents are satisfied with the performance of Council under Mayor Don Darling’s leadership.

These results are part of the CRA Urban Report, an independent telephone survey of adult residents and consists of 400 Halifax CMA, 400 Saint John CMA, 400 Moncton CMA, and 400 Fredericton CA residents, conducted from April 19 to May 6, 2017, with overall results for each accurate to within ±4.9 percentage points, 95 out of 100 times. The survey results for government satisfaction are based on 400 Halifax CMA residents (±4.9 percentage points, 95% confidence level), 211 City of Saint John residents (±6.7 percentage points), 209 City of Moncton residents (±6.8 percentage points), and 290 City of Fredericton residents (±5.7 percentage points).

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

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Amanda Bates