22 Feb 2018
Consumer confidence in Saint John stabilizes this quarter
- Consumer confidence in Saint John has stabilized this quarter, after declining three months ago
- Satisfaction with the performance of Council under Mayor Don Darling’s leadership remains stable this quarter
HALIFAX, NS February 22, 2017: Three months after declining from its highest level in over seven years, consumer confidence among Saint John residents has stabilized this quarter, according to the most recent Urban Report survey conducted by Corporate Research Associates Inc. (CRA). Specifically, Saint John consumer confidence rests at 100.2, compared with 98.7 three months ago, and with 103.4 in August 2017.
Meanwhile, satisfaction with the performance of Saint John Council is stable, as two-thirds (65%, unchanged from three months ago) of Saint John residents continue to be satisfied with the performance of Council under Mayor Don Darling’s leadership.
These results are part of the CRA Urban Report, an independent telephone survey of adult residents and consists of 401 Halifax CMA, 400 Saint John CMA, 404 Moncton CMA, and 400 Fredericton CA residents, conducted from January 24 to February 12, 2018, with overall results for each accurate to within ±4.9 percentage points, 95 out of 100 times. The survey results for government satisfaction are based on 401 Halifax CMA residents (±4.9 percentage points, 95% confidence level), 211 City of Saint John residents (±6.7 percentage points), 223 City of Moncton residents (±6.6 percentage points), and 292 City of Fredericton residents (±5.7 percentage points).
Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.
For more information, please contact:
Don Mills, Chairman and CEO at (902) 493-3838