25 Nov 2013

Consumer Confidence in Moncton Now Highest Among Four Maritime Cities

HALIFAX: Currently, Moncton New Brunswick has the highest consumer confidence index replacing Halifax Nova Scotia for the top spot among four Maritime Provinces, according to the most recent Urban Report Survey conducted by Corporate Research Associates Inc. Specifically, consumer confidence in Moncton rests at 104.5 compared with Fredericton at 98.3 which has the lowest confidence level of all four maritime cities tracked by CRA on a quarterly basis. Meanwhile, confidence in Halifax stands at 102.0 and Saint John 99.4.

Consumer confidence in the region has shifted since last quarter for some municipalities. Residents in Moncton and Saint John saw an increased shift in confidence, up approximately six points each from last quarter. Confidence in both Halifax and Fredericton is down slightly from last quarter, down 0.6 and 1.4 points respectively.

“Consumer confidence continues to be stronger in the urban areas compared to the province overall for both Nova Scotia and New Brunswick,.” according to Don Mills, Chairman and CEO of Corporate Research Associates, Inc. “There is little to suggest that consumer confidence is improving significantly over the last year or so in any of the four urban markets surveyed, suggesting a continuing sideways moving economy in the four cities.”

These results are part of the CRA Urban Report, an independent survey of Halifax Regional Municipality, Saint John, Moncton and Fredericton residents. The results are based on an adult sample of 404 Halifax Regional Municipality, 401 Saint John, 400 Moncton, and 401 Fredericton residents, conducted from October 22 to November 5, 2013, with results accurate to within ±4.9 percentage points, 95 out of 100 times.

For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838 or
Margaret Brigley, President and COO at (902) 493-3830.
 View full media release here.

CRA Corporate Research Associates