21 Feb 2017

Consumer confidence in Halifax remains high

  • Consumer confidence in Halifax remains high despite a slight decline compared with three months ago
  • Satisfaction with the performance of Council under Mayor Savage’s leadership remains high and is stable this quarter

HALIFAX, NS February 21, 2017: Consumer confidence among Halifax residents remains high this quarter, despite a modest decline from the fourth quarter of 2016, according to the most recent Urban Report survey conducted by Corporate Research Associates Inc. (CRA). Specifically, the Halifax consumer confidence index stands at 103.7 (down from 104.6 three months ago).

In addition, satisfaction with the municipal government in Halifax remains high and is stable this quarter. Specifically seven in ten (72%, compared with 70% three months ago) Halifax residents are satisfied with the performance of the Council under Mayor Mike Savage’s leadership.

These results are part of the CRA Urban Report, an independent telephone survey of adult residents and consists of 400 Halifax CMA, 400 Saint John CMA, 400 Moncton CMA, and 400 Fredericton CA residents, conducted from January 25 to February 9, 2017, with overall results for each accurate to within ±4.9 percentage points, 95 out of 100 times. The survey results for government satisfaction are based on 400 Halifax CMA residents (±4.9 percentage points, 95% confidence level), 211 City of Saint John residents (±6.7 percentage points), 202 City of Moncton residents (±6.9 percentage points), and 296 City of Fredericton residents (±5.7 percentage points).

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.


For more information, please contact:

Margaret Brigley, CRA President and COO at (902) 493-3830

View Press Release Here

Amanda Bates