16 May 2018
Consumer confidence in Fredericton strong despite lowest satisfaction levels with current leadership
- Consumer confidence in Fredericton continues to be strong this quarter
- The level of satisfaction with the performance of Council continues its declining trend under Mayor Mike O’Brien’s leadership
HALIFAX, NS May 16, 2018: Consumer confidence in Fredericton continues to be strong this quarter, according to the most recent Urban Report survey conducted by Corporate Research Associates Inc. (CRA). Specifically, consumer confidence among Fredericton residents is at 106.4, compared with 106.0 in February 2018.
Although most residents are satisfied with the performance of Fredericton Council, satisfaction continues its declining trend under the leadership of Mayor Mike O’Brien. Specifically, just under two-thirds (64%, compared with 66% in February 2018, and down from 75% in November 2017) of Fredericton residents are satisfied with the performance of Council.
These results are part of the CRA Urban Report, an independent telephone survey of adult residents and consists of 400 Halifax CMA, 300 Saint John CMA, 400 Moncton CMA, and 401 Fredericton CA residents, conducted from April 18 to May 7, 2018, with overall results for each accurate to within ±4.9 percentage points for Halifax, Moncton, and Fredericton, and ±5.7 percentage points for Saint John, 95 out of 100 times. The survey results for government satisfaction are based on 400 Halifax CMA residents (±4.9 percentage points, 95% confidence level), 163 City of Saint John residents (±7.7 percentage points), 200 City of Moncton residents (±6.9 percentage points), and 280 City of Fredericton residents (±5.8 percentage points).
Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.
For more information, please contact:
Margaret Brigley, CRA President and COO at (902) 493-3830