01 Mar 2016

Consumer confidence declines in Halifax this quarter

  • Consumer confidence in Halifax declined from three months ago.
  • Satisfaction with the performance of Council under Mayor Savage’s leadership remains high and continues to increase.

HALIFAX, NS March 1, 2016: Consumer confidence among Halifax residents declined this quarter, according to the most recent Urban Report Survey conducted by Corporate Research Associates Inc. (CRA). Specifically, Halifax consumer confidence rests at 94.1 (down from 104.9 three months ago).

In addition, satisfaction with the municipal government in Halifax remains high and continues to increase. Specifically seven in ten Halifax residents (70%, compared with 64% three months ago) are satisfied with the performance of the Council under Mayor Savage’s leadership.

These results are part of the CRA Urban Report, an independent telephone survey of adult residents and consists of 400 Halifax CMA, 400 Saint John CMA, 400 Moncton CMA, and 400 Fredericton CA residents, conducted from January 29 to February 17, 2016, with overall results for each accurate to within ±4.9 percentage points, 95 out of 100 times. The survey results for government satisfaction are based on 400 Halifax CMA residents (±4.9 percentage points, 95% confidence level), 211 City of Saint John residents (±6.7 percentage points), 191 City of Moncton residents (±7.1 percentage points), and 279 City of Fredericton residents (±5.8 percentage points).

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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For more information, please contact:
Margaret Brigley, CRA President and COO at (902) 493-3830

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