20 Nov 2014

Consumer Confidence Continues to Lag in Saint John

Halifax: Consumer confidence in Saint John continues to trail behind other Maritime cities, according to the most recent Urban Report Survey conducted by Corporate Research Associates Inc. (CRA). Specifically, Saint John consumer confidence rests at 97.3 (compared with 97.5 three months ago), while Fredericton (101.1, compared with 100.8), and Halifax (102.9, compared with 102.5) are also relatively stable. Meanwhile, Moncton consumer confidence decreased this quarter (103.9, down from 107.0) but continues to have the highest level of consumer confidence among the four major municipalities tested.

“Consumer confidence in the major cities tested in the Urban Report continues to be higher than their respective provinces.” said Don Mills, Chairman and CEO of Corporate Research Associates, Inc. “This reflects better economic conditions in the urban centers relative to rural areas in the Maritimes.”

These results are part of the CRA Urban Report, an independent telephone survey of Halifax CMA, Saint John CMA, Moncton CMA, and Fredericton CA residents. The results are based on an adult sample of 404 Halifax CMA, 400 Saint John CMA, 405 Moncton CMA, and 400 Fredericton CA residents, conducted from October 22 to November 6, 2014, with overall results for each accurate to within ±4.9 percentage points, 95 out of 100 times.

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CRA Corporate Research Associates