22 Feb 2018

Consumer confidence and satisfaction with City Council remain high in Halifax

  • Consumer confidence in Halifax remains high this quarter
  • Satisfaction with the performance of Council under Mayor Savage’s leadership has rebounded three months after reaching its lowest level in over three years

HALIFAX, NS February 22, 2017: Consumer confidence remains high and generally stable this quarter, according to the most recent Urban Report survey conducted by Corporate Research Associates Inc. (CRA). Specifically, the Halifax consumer confidence index stands at 106.6 (compared with 104.6 three months ago).

In addition, satisfaction with the municipal government in Halifax has rebounded this quarter, three months after reaching its lowest level since August 2015. Specifically, seven in ten (72%, up from 63% three months ago) Halifax residents are satisfied with the performance of Council under Mayor Mike Savage’s leadership.

These results are part of the CRA Urban Report, an independent telephone survey of adult residents and consists of 401 Halifax CMA, 400 Saint John CMA, 404 Moncton CMA, and 400 Fredericton CA residents, conducted from January 24 to February 12, 2018, with overall results for each accurate to within ±4.9 percentage points, 95 out of 100 times. The survey results for government satisfaction are based on 401 Halifax CMA residents (±4.9 percentage points, 95% confidence level), 211 City of Saint John residents (±6.7 percentage points), 223 City of Moncton residents (±6.6 percentage points), and 292 City of Fredericton residents (±5.7 percentage points).

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.


For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

View Press Release Here

Amanda Bates