15 Aug 2018

Consumer confidence and satisfaction with City Council continue to be favourable in Halifax

  • Consumer confidence in Halifax continues to be strong this quarter
  • Satisfaction with the performance of Council under Mayor Savage’s leadership is consistent with recent levels, maintaining the improvement evident in early 2018, when satisfaction rebounded from its lowest level in over three years

HALIFAX, NS August 15, 2018: Consumer confidence in Halifax is stable, and remains favourable this quarter, according to the most recent Urban Report survey conducted by Corporate Research Associates Inc. (CRA). Specifically, the Halifax consumer confidence index stands at 103.6 (compared with 104.0 three months ago), and rests below only Moncton, when comparing consumer confidence across the four urban markets in this study.

Six months after rebounding from its lowest level since August 2015, satisfaction with the municipal government in Halifax is consistent with previous levels observed in 2018. Specifically, seven in ten (70%, compared with 67% in May 2018, and 72% in February 2018) Halifax residents are satisfied with the performance of Council under Mayor Mike Savage’s leadership. Of note, satisfaction with Halifax Council continues to be above that of Moncton, Fredericton, and Saint John.

These results are part of the CRA Urban Report, an independent telephone survey of adult residents and consists of 400 Halifax CMA, 400 Saint John CMA, 300 Moncton CMA, and 400 Fredericton CA residents, conducted from July 19 to August 8, 2018, with overall results for each accurate to within ±4.9 percentage points for Halifax, Saint John, and Fredericton, and ±5.7 percentage points for Moncton, 95 out of 100 times. The survey results for government satisfaction are based on 400 Halifax CMA residents (±4.9 percentage points, 95% confidence level), 225 City of Saint John residents (±6.5 percentage points), 149 City of Moncton residents (±8.0 percentage points), and 296 City of Fredericton residents (±5.7 percentage points).

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. Follow us on Twitter @CRAInsight.


For more information, please contact:

Margaret Brigley, CRA President and COO at (902) 493-3830

View Press Release Here

Amanda Bates