03 Apr 2013

Atlantic Canadians Strongly Support an All-in Pricing Strategy

HALIFAX:  Atlantic Canadians support an all-in pricing strategy, according to the most recent survey conducted by Corporate Research Associates Inc.  Currently most products and services are priced without tax included, with taxes added in at the time of purchase. Some products like gasoline and liquor have the taxes included before purchase and recent results show a preference for this type of all-in pricing strategy.

Over seven in ten (72%) Atlantic Canadians completely or mostly support having the taxes included in purchase price, with 42 percent completely supporting this strategy. Meanwhile, two in ten (21%) mostly or completely oppose, while seven percent do not offer an opinion. Support is similar across the region, three-quarters (74%) of Nova Scotia residents support all-in pricing, while a similar number in New Brunswick (70%), Prince Edward Island (70%) and Newfoundland and Labrador (73%) support this approach.

“Having tax included pricing is really about clarity and transparency when it comes to the purchase of goods and services,” according to Don Mills, Chairman and CEO of Corporate Research Associates. “It also makes it easier to compare prices for customers.”

Support for all-in pricing is significantly higher among younger residents. Nearly nine in ten (86%) Atlantic Canadians aged 18 to 34 years support this strategy, compared with those aged 35 to 54 years (68%) or 55 years of age or older (67%). 

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly survey of Atlantic Canadians, and are based on a telephone sample of 1501 adult Atlantic Canadians, conducted from February 7 to March 8, 2013, with overall results accurate to within ± 2.5 percentage points, 95 out of 100 times.

For more information, please contact:
Don Mills, Chairman and CEO at (902) 493-3838
Margaret Brigley, President and COO at (902) 493-3830

View full media release here.

CRA Corporate Research Associates