13 Sep 2012

Atlantic Canadians Prefer an Opt-Out Approach to Organ Donation

HALIFAX: Currently, residents of Atlantic Canada must opt-in to register for organ donation. In order to become a donor, Nova Scotia and New Brunswick residents must tick a box when applying or renewing their Health Card, while Newfoundland and Labrador residents are required to apply for an organ donation card. Residents would prefer to opt-out of organ donation, according to the most recent survey conducted by Corporate Research Associates Inc. Such a change implies a “presumed consent model” currently in place in some European countries. Residents would automatically be enrolled as a donor unless they indicate otherwise. Six in ten (60%) Nova Scotia residents support an opt-out option rather than an opt-in option. A similar number of New Brunswickers (55%) and Newfoundland and Labradorians (56%) support an opt-out approach.

“Given the growing need for organ donation, changing from an opt-in to an opt-out approach presents a significant opportunity to increase the availability of such organs and save many more lives,” suggests Don Mills, Chairman and CEO of Corporate Research Associates.

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly survey of Atlantic Canadians, and are based on a sample of 1200 adult Nova Scotia, New Brunswick and Newfoundland and Labrador residents, conducted from August 9 to August 31, 2012, with individual provincial results accurate to within ± 4.9 percentage points, 95 out of 100 times.

For more information, please contact:
Don Mills, Chairman and CEO at (902) 493-3838 or
Margaret Brigley, President and COO at (902) 493-3830.

View full media release here.


CRA Corporate Research Associates