14 Jun 2018
Atlantic Canadians’ confidence in the security of collected personal information is higher with financial institutions than government
- Atlantic Canadians are most confident in financial institutions keeping their personal information secure
- Only a small majority of Atlantic Canadians are confident that their personal information collected by the government is safe from security breaches
- There is limited confidence that personal information collected by retailers or social media platforms is safe from security breaches
HALIFAX, NS June 14, 2018: Atlantic Canadians are most confident that their personal information collected by financial institutions is safe from security breaches, followed by the government, while significantly fewer residents are confident that this information collected by retailers or social media is safe from such breaches, according to the most recent survey conducted by Corporate Research Associates Inc.
There has been considerable discussion regarding the safety of personal information collected by various organizations. Overall, two-thirds (67%) of Atlantic Canadians are either completely or mostly confident that their personal information collected by financial institutions is safe from security breaches, while just over half (54%) express the same confidence in the security of personal information collected by the government. Confidence in the security of personal information collected by retailers or social media platforms is more limited, as just under four in ten (36%) residents are confident in retailers, and only two in ten (21%) express confidence in social media platforms.
“The results clearly indicate a degree of wariness among Atlantic Canadians regarding their level of confidence in how safe their personal information is from security breaches in general,” said Don Mills, Chairman and CEO of Corporate Research Associates. “Perhaps surprisingly, financial institutions are considered to be less of a security risk in that regard than government.”
There was little variation in results by province.
These results are part of the CRA Atlantic Quarterly®, an independent, quarterly telephone survey of Atlantic Canadians, and are based on a telephone sample of 1,500 adult Atlantic Canadians, conducted from May 3 to 28, 2018, with overall results accurate to within ± 2.5 percentage points, 95 out of 100 times.
Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.
For more information, please contact:
Don Mills, Chairman and CEO at (902) 493-3838