18 Sep 2018

Atlantic Canadians are making an effort to purchase more Canadian products, given the recent trade dispute between Canada and the United States

  • Seven in ten Atlantic Canadians have made a conscious effort to purchase more Canadian products since the recent trade dispute between Canada and the United States, while one-quarter of residents have not made such an effort
  • Residents in New Brunswick are more likely than those elsewhere in Atlantic Canada to be making an effort to purchase more Canadian products since the dispute
  • The likelihood of residents making an effort to purchase more Canadian products than prior to this dispute increases with age

HALIFAX, NS September 18, 2018: The recent trade dispute between the United States and Canada has had an effect on consumer behaviour in Atlantic Canada, according to the most recent survey conducted by Corporate Research Associates Inc.

Given the recent trade dispute between the United States and Canada, seven in ten (70%) Atlantic Canadians completely or mostly agree that they have made a conscious effort to purchase more Canadian products than prior to the dispute. Meanwhile, one-quarter (25%) of Atlantic Canadians completely or mostly disagree that they have made an effort to purchase more Canadian products since the recent trade dispute, and six percent of residents do not have an opinion on the matter.

Across Atlantic Canada, residents in New Brunswick are more likely than those elsewhere in the region to agree in this regard. Meanwhile, the likelihood of Atlantic Canadians making a conscious effort to purchase more Canadian products than prior to this dispute increases with age.

“It appears that the current trade dispute with the United States may be benefiting Canadian producers,” said Don Mills, Chairman and CEO of Corporate Research Associates. “The question is whether this is a short-term reaction or a more permanent trend.”

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly telephone survey of Atlantic Canadians, and are based on a telephone sample of 1,500 adult Atlantic Canadians, conducted from August 1 to 21, 2018, with overall results accurate to within ± 2.5 percentage points, 95 out of 100 times.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. Follow us on Twitter @CRAInsight.

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For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

View Press Release Here


CRA