Margaret has worked as a consultant since 1999, specializing in group facilitation, in-depth interviewing, marketing and communications. She has wide-ranging experience with the financial, mining, communications, utility, food and drink, pharmaceutical, not-for-profit and public sectors. As a seasoned moderator, her areas of specialty include conducting focus groups and in-depth interviews related to advertising and communications evaluation, website usability, concept testing and brainstorming. She has pioneered an innovative qualitative research tool, Netfocus, which incorporates simultaneous online and verbal methodologies.
Margaret’s curiosity has taken her to many stops around the world, but she has found a new home in Halifax where she loves to volunteer to help make the city vibrant. Her sidekick Rosie can be found at CRA on certain Furry Fridays.