13 Dec 2017

A small minority of New Brunswick residents intend to purchase legalized marijuana

  • Two in ten New Brunswick residents intend to purchase marijuana at least occasionally for personal use when it is legalized in Canada, while just over eight in ten do not plan to purchase marijuana
  • Intent to purchase marijuana, once legalized, in New Brunswick is similar to that of the other Atlantic Provinces
  • Likelihood to purchase marijuana, once legalized, is higher among residents between the ages of 18 and 34 years, compared to those 35 years of age or older

HALIFAX, NS December 13, 2017: The purchase of marijuana for personal use will soon be legal in Canada. Once legalized, a small minority of New Brunswickers intend to purchase marijuana at least occasionally for personal use, according to the most recent survey conducted by Corporate Research Associates Inc.

Specifically, two in ten (20%) New Brunswick residents indicate that they will either definitely or probably purchase marijuana, once legalized, at least occasionally for personal use. Meanwhile, eight in ten (79%) residents will either probably not or definitely not do so, once marijuana is legalized.

Across Atlantic Canada, intent to purchase marijuana for personal use in New Brunswick is similar to that of Newfoundland and Labrador (23%), Nova Scotia (19% in October 2017), and Prince Edward Island (15%). Across the population of New Brunswick, the likelihood that residents between the ages of 18 and 34 years (35%) will purchase marijuana, once legalized, is more than double that of older residents (16% for those aged 35 to 54 years, and 13% for those aged 55 years or older).

“Based on current purchase intentions for marijuana for personal use, the market for this product may be less than many anticipated in New Brunswick,” said Don Mills, Chairman and CEO of Corporate Research Associates. “This is especially the case if current intentions are appropriately discounted to reflect the degree of likelihood of such purchases.”

These results are part of the CRA Atlantic Quarterly®, an independent, quarterly telephone survey of Atlantic Canadians, and are based on a telephone sample of 400 adult New Brunswickers, conducted from November 2 to 29, 2017, with overall results accurate to within ± 4.9 percentage points, 95 out of 100 times.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

View Press Release Here


Amanda Bates