05 Mar 2018

A majority of Fredericton residents believe costs of new community pool should be shared equally between UNB and the City

HALIFAX, NS March 5, 2018: The University of New Brunswick’s Sir Max Aitken Pool is set to close later in 2018. The City of Fredericton and the University were recently in discussions regarding a new pool for the community, located on the UNB campus. A small majority of Fredericton residents believe the costs of a new pool should be shared equally between the city and the University, according to the most recent survey conducted by Corporate Research Associates Inc.

Specifically, just over one-half (55%) of Fredericton residents believe the costs of a new pool should be shared equally between the City of Fredericton and the University. Meanwhile, two in ten (22%) indicate that the University should pay the majority of costs for a new pool, and a similar number (18%) of residents believe the majority of costs should be paid by the City of Fredericton.

“Despite the recent decision to close the pool at UNB after failure to negotiate a deal with the City, a majority of residents feel the costs of a new facility should be equally shared between the university and the city,” said Don Mills, Chairman and CEO of Corporate Research Associates. “This suggests that residents will hold both entities equally to blame if no resolution is reached between the two for a new pool.”

These results are part of the CRA Urban Report, an independent telephone survey of 400 Fredericton (Census Agglomeration [CA]) adult residents, 18 years of age or older, conducted from January 25 to February 8, 2018. Overall results are accurate to within ±4.9 percentage points, 95 out of 100 times.

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.

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For more information, please contact:

Don Mills, Chairman and CEO at (902) 493-3838

View Press Release Here


CRA