Tony Hoft, CRA Affiliate in BC

Tony is CRA’s representative in British Columbia, and will focus on enhancing CRA’s services into British Columbia and Alberta.  With a civil engineering degree and professional certification, Tony’s professional career spans 31 years in the engineering, project management, manufacturing, construction and stakeholder research industries, within all of which he has provided leadership and senior management skills.

Business Background

An impressive and varied career in business and project management in engineering, construction and stakeholder research, combined with hands-on experience with field operations in a multicultural environment, has provided Tony with invaluable experience in the marketing research industry. He has been personally involved in hundreds of studies over ten years.  Tony co-founded Vision Africa Research Services, a stakeholder research company, together with his wife and business partner, Jeanette.

Supporting the Industry

Tony launched the Namibia chapter of SAMRA (the Southern African Marketing Research Association) in 2000 and served as its Chair for 8 years until relocating to Canada early in 2008.  He passed the CMRE challenge exam in 2009, is a member of the BC chapter of MRIA as well as Chair of the 2011 MRIA Conference in Kelowna.

Expertise and Experience

His experience includes stakeholder research within the fast moving and consumer goods (fmcg) and retail industry, telecommunications, financial services, entertainment and other sectors:

Industry Sector Expertise
  • Agriculture
  • Fast-moving consumer goods and services (fmcg)
  • Entertainment
  • Financial services
  • Telecommunications
  • Utilities
  • Advertising testing and tracking
  • Branding and creative testing
  • Corporate reputation
  • Customer satisfaction
  • Employee opinion
  • Media usage and tracking
  • Product development and testing
  • Retail audit tracking
  • Segmentation
  • Usage and attitude tracking

Contact Tony