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Our market research professionals make the difference

Depth of experience

It’s a source of professional pride to work for CRA, and CRA is proud of its employees.
Shared vision. Hard, shoulder-to-shoulder work. A common goal. It all makes for a great team. Then, of course, there’s the all-important factor of depth. In our case, that means one of the largest groups of Certified Marketing Research Professionals (CMRPs) in the market research industry in Canada, eight professionally trained moderators, a Marketing Science Division led by two full-time statisticians and our own internal IT Department with its own software application specialists.

A seasoned market research team

At Corporate Research Associates, while we value the individual skills of our team members, we don’t subscribe to the “star” system. We recruit and train our people on the basis of their fit with a dedicated, smooth-working team with mutual respect and shared values. That, along with our great performance management practices and reward system, tends to keep our people with us for the long haul and continuously builds our collective body of market intelligence experience. It also ensures that you get to work with seasoned, experienced senior level market researchers.