Vision & Values
CRA – not your average market research company
Transforming information into strategy
CRA is in the information business, the business of market intelligence, transforming information into knowledge, and knowledge into strategy. We are redefining the art of understanding through the use of advanced analytics and statistical data analysis, and non-traditional market research tools such as GIS mapping technology and data mining techniques.
Experience to deliver insights, not data
At Corporate Research Associates, we differentiate ourselves by taking a marketing approach to our clients’ issues, problems and challenges, by focusing on insights rather than data, on direction and measurable outcomes. We guarantee our clients that each project, large or small, will be lead by a senior market research consultant with the appropriate breadth and depth of experience to make a difference in the quality of our work.
Committed to excellence and integrity
CRA adheres to a set of guiding principles and core values that define our company and those who work along with us. CRA has established a rock solid reputation for integrity, a key asset in the conduct of consumer research and with the business community. We’re proud of that reputation, but we’re always focused on the continuous improvement of our practices and techniques. And our Gold Seal Membership in the Marketing Intelligence & Research Association (MRIA) is your assurance that we know what we’re doing.
Isn’t it time you chose to work with a marketing research partner that can make a real difference to your business?