Quality market research that makes a difference
Using a broad range of traditional and innovative quantitative research methods, the market intelligence professionals at CRA deliver insight into public opinion research and market conditions that provide meaningful strategic direction. Most of our associates have worked nationally and internationally and have been able to apply that level of expertise and insight in their work with clients.
We also offer a comprehensive suite of database marketing services which includes customer segmentation and predective modeling. Our research services are customized to satisfy each client’s specific needs, and to help develop knowledge-based strategic marketing initiatives.
Our services include
- Customer satisfaction and service quality measurements programs
- Advertising tracking and creative development research
- Market feasibility studies
- Customer loyalty and retention programs
- Syndicated public opinion research
- Policy research and program evaluation studies
- Employee commitment research
- New product development research
- Business-to-business research
- Public perception and awareness studies