Quality market research methods that make a difference
With our team of eight professionally-trained, experienced moderators, Corporate Research Associates conducts hundreds
of focus groups, dyads, triads and one-on-one interviews every year in both English and French. Our moderators are adept at conducting market research that deals with difficult or sensitive discussion topics such as youth suicide, substance abuse, problem gaming, the underground economy, and cancer treatment. Using a variety of projective techniques and individual and team exercises, our qualitative research methods are able to elicit the most accurate responses possible. Our moderators are experienced in creative evaluation, brand positioning, understanding perceptions and consumer opinions of products and services as well as assessing emotional reactions.
The value of qualitative market research depends on thoughtful, well-planned recruiting with a balanced and representative group of participants. CRA approaches focus group recruitment much the same way it conducts quantitative research studies where sample representativeness is a critical component.
CRA operates dedicated focus group facilities located centrally at its offices in Halifax, Nova Scotia, and in Moncton and Saint John, New Brunswick. We regularly conduct focus groups throughout Canada and the U.S., utilizing the most appropriate and cost-effective venues in major centres.
