CRA Interactive Products including CRA’s Netfocus™ and CRA’s ProprietaryPlus Panels are a suite of online research services that can be fully customized to meet client needs for conducting cost effective online qualitative and online quantitative market research. CRA Inc. takes great pride in being an innovative industry leader in interactive online market research solutions which can be customized to meet the goals and objectives of each study.
CRA’s Netfocus™
CRA’s Netfocus™ allows clients to capture in-depth insight into key market opinions with a targeted qualitative, online market research tool combined with conference call technology. Contrary to online focus groups, Netfocus™ allows clients to hear the passion and conviction of participants on the subject matter through verbal conversation, rather than solely relying on written chat responses. Advantages of using CRA’s Netfocus™. . .
* Cost- and time-efficient, as it eliminates the need for travel, focus group facility rental and printing of materials to be tested
* Broad geographic reach, enables the inclusion of individuals living or working in an urban or a rural setting
* Flexibility to add additional group discussions quickly and at minimal incremental costs
* Participants discuss together creating a group dynamic, while being able to communicate individually with the moderator
* Clients can ‘observe’ the discussion
For information send your request through our Focus Group Facilities contact us form or phone 1.888.414.1336
CRA’s ProprietaryPlus Panels
Much has been made of the use of online panels for research purposes. The use of pay-per-use panels certainly has a role as a research tool in terms of accessing the general population. At CRA, we provide our clients access to such panels worldwide.
For unparalleled access to your customers look at our ProprietaryPlus Panels. Building panels of customers (consumer or business) allows you to access your customer base for a variety of research purposes in a highly time-efficient and cost-effective manner. Owning your own panel significantly reduces the costs related to data collection with a savings of up to 40% relative to traditional telephone research.
The ability to deliver media rich content allows such panels to be highly effective at providing assessments of advertising campaigns and communications programs. Evaluations of new service or product offerings are ideal for this research application. Advantages of using CRA’s ProprietaryPlus Panels . . .
* Affordable set-up costs and low ongoing cost of research
* In-depth profiling of the customer base allowing segmentation and targeting of sub-populations
* Committed respondents with high response rates and access to hard-to-reach segments
* Timely survey on current issues
* Effective audience from which to recruit participants for qualitative research
* Strengthening relationships with panel members – your customers - by demonstrating the importance of their opinions in decision making
For information send your request through CRA Interactive Research contact us form or phone 1.888.414.1336
