CRA West

Tony leads CRA West, and will focus on enhancing CRA’s services into British Columbia and Alberta.  With a civil engineering degree and professional certification, Tony’s professional career spans 31 years in the engineering, project management, manufacturing, construction and stakeholder research industries, within all of which he has provided leadership and senior management skills.

Business Background

An impressive and varied career in business and project management in engineering, construction and stakeholder research, combined with hands-on experience with field operations in a multicultural environment, has provided Tony with invaluable experience in the marketing research industry. He has been personally involved in hundreds of studies over ten years.  Tony co-founded Vision Africa Research Services, a stakeholder research company, together with his wife and business partner, Jeanette.

Supporting the Industry

Tony launched the Namibia chapter of SAMRA (the Southern African Marketing Research Association) in 2000 and served as its Chair for 8 years until relocating to Canada early in 2008.  He passed the CMRE challenge exam in 2009, is a member of the BC chapter of MRIA as well as Chair of the 2011 MRIA Conference in Kelowna.

Expertise and Experience

His experience includes stakeholder research within the fast moving and consumer goods (fmcg) and retail industry, telecommunications, financial services, entertainment and other sectors:

Industry Sector Expertise
  • Agriculture
  • Fast-moving consumer goods and services (fmcg)
  • Entertainment
  • Financial services
  • Telecommunications
  • Utilities
  • Advertising testing and tracking
  • Branding and creative testing
  • Corporate reputation
  • Customer satisfaction
  • Employee opinion
  • Media usage and tracking
  • Product development and testing
  • Retail audit tracking
  • Segmentation
  • Usage and attitude tracking

As VP of CRA West, Jeanette is engaged in client consultation, business development and project management, qualitative research, moderation and all aspects of reporting and presentation. Her professional career spans 23 years in the electricity, telecommunications, engineering construction, financial services and marketing research industries.

Business Background

Jeanette has worked in stakeholder communications, marketing research, public and community relations, with broad operational and senior management experience in the public and private sector in southern Africa and Canada.   Hands-on experience working with culturally diverse groups in South Africa, Namibia and Angola has enabled her to develop rare competence in the marketing research and communications environment.

Continuous Learning

Jeanette believes strongly in continuous education and learning. With a Masters in Communications Management, Honours in Psychology and a Postgraduate diploma in Marketing Management, she is a member of the BC Chapter of MRIA and an Accredited Public Relations Practitioner with the Canadian Public Relations Society.

Expertise and Experience

Her research experience includes stakeholder research in the fast moving consumer goods (fmcg), retail and agricultural industries, telecommunications, financial services, entertainment and other sectors.  As co-shareholder and director at Vision Africa Research services, Jeanette has been personally involved in hundreds of studies across several industries. She has also moderated hundreds of focus groups and executive level B2B depth interviews over this period.

Industry Sector Expertise
  • Agriculture
  • Fast-moving consumer goods and services (fmcg)
  • Entertainment
  • Financial services
  • Telecommunications
  • Utilities
  • Advertising testing and tracking
  • Branding and creative testing
  • Corporate reputation
  • Customer satisfaction
  • Employee opinion
  • Media usage and tracking
  • Product development and testing
  • Segmentation
  • Usage and attitude tracking

Address:
5005 Treadgold Court, Kelowna, BC  V1W 5B4
phone: 778-477-5511
cell: 250-718-8023

Click on the link for a list of CRA Locations and Partners.