With 20 years of progressive experience in the marketing communications and marketing research fields Margaret is responsible for both quantitative and qualitative custom research at CRA, as well as research initiatives with key CRA clients and the company’s Bermuda-based activities. Her role includes client consultation, provision of strategic research counsel to key clients, project management, qualitative and quantitative research design, moderation, data analysis, and all aspects of reporting and presentation.
Focus Group Moderator
As a professionally trained focus group moderator with more than fifteen years moderating experience, Margaret has moderated hundreds of groups throughout Canada and the United States in the past few years alone. She has also conducted other qualitative projects such as 1-on-1s, triads, and deliberative polling.
Expertise
As a lead researcher on over 100 telecommunications and power projects, Margaret has considerable expertise in a wide range of topics such as creative testing, overall public opinion, employee opinion, customer satisfaction, customer loyalty, new market exploration and new product development.
Margaret also has significant customized public sector experience with various regional and national government clients.
Extensive experience
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Address:
87 Canterbury Street, Suite 100, Saint John, NB E2L 2C7
phone: 506-634-4330
fax: 506-634-4331
Click on the link for a list of CRA Locations and Partners.
